Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Nov 9, 2011
American Standard Brands joins the Hospitality Sustainable Purchasing Consortium
American Standard will collaborate with other organizations to build an industry-wide sustainability performance index.
| Nov 8, 2011
Transforming a landmark coastal resort
Originally built in 1973, the building had received several alterations over the years but the progressive deterioration caused by the harsh salt water environment had never been addressed.
| Nov 8, 2011
WEB EXCLUSIVE: Moisture-related failures in agglomerated floor tiles
Agglomerated tiles offer an appealing appearance similar to natural stone at a lower cost. To achieve successful installations, manufacturers should provide design data for moisture-related dimensional changes, specifiers should require in-situ moisture testing similar to those used for other flooring materials, and the industry should develop standards for fabrication and installation of agglomerated tiles.
| Nov 8, 2011
$11 million business incubator Florida Innovation Hub at the University of Florida completed by Charles Perry Partners, Inc.
The facility houses the UF Office of Technology Licensing, UF Tech Connect, other entities, and more than 30 startup technology tenants.
| Nov 8, 2011
Designer joins Holabird & Root
Clifton has been awarded numerous awards throughout her career, including two AIA Chicago Design Excellence Awards.
| Nov 4, 2011
Mortenson Construction builds its fifth wind facility In Illinois
Shady Oaks Wind Farm is under construction near Compton, Ill.
| Nov 4, 2011
CSI and ICC Evaluation Service agree to reference GreenFormat in ICC-ES Environmental Reports?
ICC-ES currently references CSI's MasterFormat and other formats in all of its evaluation reports. The MOU will add GreenFormat references.
| Nov 4, 2011
McCarthy completes construction of South Region High School No. 2 in Los Angeles
Despite rain delays and scope changes, the $96.7 million high school was completed nearly two-months ahead of schedule.
| Nov 4, 2011
Two Thornton Tomasetti projects win NCSEA’s 2011 Excellence in Structural Engineering Awards
Altra Sede Regione Lombardia and Bank of Oklahoma Center both recognized.
| Nov 3, 2011
GREC Architects announces opening of the Westin Abu Dhabi Golf Resort and Spa
The hotel was designed by GREC and an international team of consultants to enhance the offerings of the Abu Dhabi Golf Club without imposing upon the dramatic landscapes of the elite golf course.