Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| May 31, 2012
Product Solutions June 2012
Curing agents; commercial faucets; wall-cladding systems.
| May 31, 2012
8 steps to a successful BIM marketing program
It's not enough to have BIM capability--you have to know how to sell your BIM expertise to clients and prospects.
| May 31, 2012
3 Metal Roofing Case Studies Illustrate Benefits
Metal roofing systems offer values such as longevity, favorable life cycle costs, and heightened aesthetic appeal.
| May 31, 2012
AIA Course: High-Efficiency Plumbing Systems for Commercial and Institutional Buildings
Earn 1.0 AIA/CES learning units by studying this article and successfully completing the online exam.
| May 31, 2012
2011 Reconstruction Award Profile: Seegers Student Union at Muhlenberg College
Seegers Student Union at Muhlenberg College has been reconstructed to serve as the core of social life on campus.
| May 31, 2012
2011 Reconstruction Awards Profile: Ka Makani Community Center
An abandoned historic structure gains a new life as the focal point of a legendary military district in Hawaii.
| May 31, 2012
5 military construction trends
Defense spending may be down somewhat, but there’s still plenty of project dollars out there if you know where to look.
| May 31, 2012
New School’s University Center in NYC topped out
16-story will provide new focal point for campus.
| May 31, 2012
Day & Zimmermann taps Jobe for ECM VP
Ken Jobe, a senior executive with 30+ years of industry-related experience, joins Day & Zimmermann to expand footprint in the process & industrial markets.
