Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Mar 12, 2013
'World's greenest' office building seeks tenants in Seattle
Superefficient Seattle office building is designed to meet the ambitious goals of the Living Building Challenge.
| Mar 6, 2013
Dual towers designed by SHoP create new affordable housing in NYC
With the construction of Hunters Point South, New York City will get its first large new housing development for middle-class families in more than 30 years. Related Companies is partnering with the nonprofit Phipps Houses in the project, designed by SHoP Architects with Ismael Leyva Architects.
| Mar 6, 2013
Robert Ivy, Jerry Yudelson announced as keynoters for BUILDINGChicago
Robert Ivy, FAIA, CEO of the American Institute of Architects, will be the keynote speaker at BUILDINGChicago on Tuesday, September 10, 2013. Jerry Yudelson, PE, LEED Fellow, the author of 13 books on sustainable design, will deliver the Wednesday, September 11, keynote address.
| Mar 6, 2013
German demonstration building features algae-powered façade
Exterior of carbon-neutral demonstration building consists of hollow glass panels containing micro-algae "farms."
| Mar 5, 2013
Recycled recreation: Waste-to-energy plant combines with ski resort
A new project near Copenhagen pushes the boundaries of the term "mixed use," combining a waste-to-energy plant with a ski resort.
| Mar 5, 2013
Barbara Mullenex joins Washington, D.C., office of Perkins Eastman as principal
The Board of Directors of top international design and architecture firm Perkins Eastman is pleased to announce that Barbara Mullenex RA has joined the growing Washington, DC, office as a Principal. Mullenex joins with a distinguished career of more than 26 years of industry experience in architecture and interior design focused on hospitality and corporate interiors.
| Mar 4, 2013
Dewberry names James Draheim president of architectural practice
Dewberry, a privately held professional services firm, has recently hired James Draheim, AIA, LEED AP BD+C, as president of the firm’s 175-person nationwide architectural practice. Draheim will be responsible for all facets of the firm’s business development, operations, strategic planning, and growth.
| Mar 4, 2013
German healthcare design specialist TMK Architekten joins HDR Architecture
TMK Architekten • Ingenieure, one of Germany’s leading healthcare architecture firms, announced today that it is joining forces with HDR Architecture, the world’s No. 1 healthcare and science + technology design firm. The merged company will conduct business as HDR TMK, and will be the hub for the firm’s healthcare and science + technology design programs in Europe.
| Mar 4, 2013
Korean Air, AC Martin collaborating on Western region's tallest tower
The 1,100-foot Wilshire Grand will combine retail and restaurant space, offices, and a luxury hotel in the sky.