Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Apr 15, 2013
Advanced lighting controls and exterior tactics for better illumination - AIA/CES course
To achieve the goals of sustainability and high performance, stakeholders in new construction and renovation projects must rein in energy consumption, including lighting. This course presents detailed information about lighting control strategies that contribute to energy efficient buildings and occupant well-being, as well as tips for lighting building exteriors effectively and efficiently.
| Apr 15, 2013
eBay, Microsoft, Walt Disney World among keynote speakers for 2013 SMPS Conference, July 31 – August 2 in Orlando
The Society for Marketing Professional Services (SMPS) is pleased to announce the keynote speakers for ?Build Business: Dream Big!,? its 2013 conference to be held July 31 – August 2 at the Walt Disney World® Swan and Dolphin in Orlando.
| Apr 15, 2013
Using software and the power of the cloud to connect your back office to your field operations [webinar]
This webinar will focus on a new software subscription service that will help construction companies, general and specialty contractors connect their back office infrastructure with all of their field operations. The service will help capture, manage and report on the progress of existing construction jobs and help in the planning of new ones.
| Apr 12, 2013
Nation's first 'food forest' planned in Seattle
Seattle's Beacon Food Forest project is transforming a seven-acre lot in the city’s Beacon Hill neighborhood into a self-sustaining, edible public park.
