Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Jul 22, 2013
International Report [2013 Giants 300 Report]
Building Design+Construction's rankings of design and construction firms with the most revenue from international projects, as reported in the 2013 Giants 300 Report.
| Jul 19, 2013
Top BIM Construction Firms [2013 Giants 300 Report]
Turner, Clark Group, DPR top Building Design+Construction's 2013 ranking of the contractors and construction management firms with the most revenue from BIM-driven projects.
| Jul 19, 2013
Top BIM Engineering Firms [2013 Giants 300 Report]
Jacobs, URS, SAIC top Building Design+Construction's 2013 ranking of the engineering and engineering/architecture firms with the most revenue from BIM-driven projects.
| Jul 19, 2013
Top BIM Architecture Firms [2013 Giants 300 Report]
Gensler, HOK, HDR top Building Design+Construction's 2013 ranking of the architecture and architecture/engineering firms with the most revenue from BIM-driven projects.
| Jul 19, 2013
BIM 2.0: AEC firms share their vision for the great leap forward in BIM/VDC implementation [2013 Giants 300 Report]
We reached out to dozens of AEC firms that made our annual BIM Giants lists and asked one simple question: What does BIM 2.0 look like to you? Here’s what they had to offer.
| Jul 19, 2013
Reconstruction Sector Construction Firms [2013 Giants 300 Report]
Structure Tone, DPR, Gilbane top Building Design+Construction's 2013 ranking of the largest reconstruction contractor and construction management firms in the U.S.
| Jul 19, 2013
Reconstruction Sector Engineering Firms [2013 Giants 300 Report]
URS, STV, Wiss Janney Elstner top Building Design+Construction's 2013 ranking of the largest reconstruction engineering and engineering/architecture firms in the U.S.
| Jul 19, 2013
Reconstruction Sector Architecture Firms [2013 Giants 300 Report]
Stantec, HOK, HDR top Building Design+Construction's 2013 ranking of the largest reconstruction architecture and architecture/engineering firms in the U.S.
| Jul 19, 2013
Best in brick: 7 stunning building façades made with brick [slideshow]
The Brick Industry Association named the winners of its 2013 Brick in Architecture Awards. Here are seven winning projects that caught our eye.
| Jul 19, 2013
Construction lags other sectors, but momentum is building: JLL report
Although the construction recovery continues to lag other sectors as well as the overall U.S. economy, the industry is finally seeing a rebound. Commercial real estate giant Jones Lang LaSalle recently released its Summer 2013 Construction Highlights report, which found that there are some sectors (such as energy and high-tech) driving demand for construction, while a few major cities are starting to record increased levels of speculative office building developments.
