Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Jul 22, 2013
Top Office Sector Construction Firms [2013 Giants 300 Report]
Turner, Structure Tone, PCL top Building Design+Construction's 2013 ranking of the largest office sector contractors and construction management firms in the U.S.
| Jul 22, 2013
Top Office Sector Engineering Firms [2013 Giants 300 Report]
AECOM, Parsons Brinckerhoff, Jacobs top Building Design+Construction's 2013 ranking of the largest office sector engineering and engineering/architecture firms in the U.S.
| Jul 22, 2013
Top Office Sector Architecture Firms [2013 Giants 300 Report]
Gensler, HOK, Perkins+Will top Building Design+Construction's 2013 ranking of the largest office sector architecture and architecture/engineering firms in the U.S.
| Jul 22, 2013
Market gains encourage better workplace design [2013 Giants 300 Report]
The commercial office sector is finally heating up, led by corporate headquarter and medical office building projects.
| Jul 22, 2013
Top Hotel Construction Firms [2013 Giants 300 Report]
Manhattan Construction, Structure Tone, Lend Lease top Building Design+Construction's 2013 ranking of the largest hotel contractors and construction management firms in the U.S.
| Jul 22, 2013
Top Hotel Architecture Firms [2013 Giants 300 Report]
Gensler, WATG, HKS top Building Design+Construction's 2013 ranking of the largest hotel architecture and architecture/engineering firms in the U.S.
| Jul 22, 2013
Hotel business continues to shine [2013 Giants 300 Report]
Despite some economic stressors, hotel operating fundamentals are poised to remain strong in 2013.
| Jul 22, 2013
Transportation Facility Report [2013 Giants 300 Report]
Building Design+Construction's rankings of design and construction firms with the most revenue from airport terminals and other transportation-related facilities, as reported in the 2013 Giants 300 Report.
| Jul 22, 2013
Convention Center Report [2013 Giants 300 Report]
Building Design+Construction's rankings of design and construction firms with the most revenue from convention center projects, as reported in the 2013 Giants 300 Report.
| Jul 22, 2013
Cultural Facility Report [2013 Giants 300 Report]
Building Design+Construction's rankings of design and construction firms with the most revenue from cultural facility projects, as reported in the 2013 Giants 300 Report.