Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Jul 30, 2013
Better planning and delivery sought for VA healthcare facilities
Making Veterans Administration healthcare projects “better planned, better delivered” is the new goal of the VA’s Office of Construction and Facilities Management.
| Jul 30, 2013
Healthcare designers get an earful about controlling medical costs
At the current pace, in 2020 the U.S. will spend $4.2 trillion a year on healthcare; unchecked, waste would hit $1.2 trillion. Yet “waste” is keeping a lot of poorly performing hospitals in business, said healthcare facility experts at the recent American College of Healthcare Architects/AIA Academy of Architecture for Health Summer Leadership Summit in Chicago.
| Jul 30, 2013
Top Healthcare Sector Architecture Firms [2013 Giants 300 Report]
HDR, HKS, Cannon top Building Design+Construction's 2013 ranking of the largest healthcare architecture and architecture/engineering firms in the U.S.
| Jul 26, 2013
HDR acquires Sharon Greene + Associates
HDR Engineering, Inc. has acquired the business and assets of Sharon Greene + Associates, a firm specializing in transportation economics and financial analysis with offices in California and Denver.
| Jul 26, 2013
How biomimicry inspired the design of the San Francisco Museum at the Mint
When the city was founded in the 19th century, the San Francisco Bay’s edge and marshland area were just a few hundred feet from where the historic Old Mint building sits today. HOK's design team suggested a design idea that incorporates lessons from the local biome while creating new ways to collect and store water.
| Jul 25, 2013
3 office design strategies for creating happy, productive workers
Office spaces that promote focus, balance, and choice are the ones that will improve employee experience, enhance performance, and drive innovation, according to Gensler's 2013 U.S. Workplace Survey.
| Jul 25, 2013
How can I help you?: The evolution of call center design
Call centers typically bring to mind an image of crowded rows of stressed-out employees who are usually receiving calls from people with a problem or placing calls to people that aren’t thrilled to hear from them. But the nature of the business is changing; telemarketing isn’t what it used to be.
| Jul 25, 2013
First look: Studio Gang's residential/dining commons for University of Chicago
The University of Chicago will build a $148 million residence hall and dining commons designed by Studio Gang Architects, tentatively slated for completion in 2016.
| Jul 25, 2013
Resilience: the hallmark of a successful practice
The key to a firm’s future success has less to do with avoiding trouble than bouncing back from it.
| Jul 25, 2013
ACEEE presents the 2013 Champions of Energy Efficiency in Industry Awards
The American Council for an Energy-Efficient Economy (ACEEE) presented four Champion of Energy Efficiency Awards last night at its Summer Study on Energy Efficiency in Industry.