Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
AEC Tech | May 9, 2016
Is the nation’s grand tech boom really an innovation funk?
Despite popular belief, the country is not in a great age of technological and digital innovation, at least when compared to the last great innovation era (1870-1970).
Sports and Recreational Facilities | May 6, 2016
NBA’s Atlanta Hawks to build new practice center with attached medical facilities
The team will have easy access to an MRI machine, 3D motion capture equipment, and in-ground hydrotherapy.
Big Data | May 5, 2016
Demand for data integration technologies for buildings is expected to soar over the next decade
A Navigant Research report takes a deeper dive to examine where demand will be strongest by region and building type.
Urban Planning | May 4, 2016
Brookings report details how different industries innovate
In the new report, “How Firms Learn: Industry Specific Strategies for Urban Economies,” Brookings' Scott Andes examines how manufacturing and software services firms develop new products, processes, and ideas.
Architects | May 3, 2016
Study finds engineering, architecture among the best entry-level jobs
The results balanced immediate opportunity, job growth potential, and job hazards.
Architects | Apr 25, 2016
Notable architects design mini-golf holes for London Design Festival
Visionaries like Paul Smith, Mark Wallinger, and the late Zaha Hadid all helped in designing the course, which will be integrated into London’s Trafalgar Square.
University Buildings | Apr 25, 2016
New University of Calgary research center features reconfigurable 'spine'
The heart of the Taylor Institute can be anything from a teaching lab to a 400-seat theater.
Architects | Apr 22, 2016
What leads to success in the density-driven workplace?
CallisonRTKL’s Kirill Pivovarov explores how densification can lead to increased productivity and innovation in the workplace.
Government Buildings | Apr 22, 2016
Public-private partnership used to fund Long Beach Civic Center Project
Arup served as a lead advisor and oversaw financial, commercial, real estate, design, engineering, and cost consulting.
High-rise Construction | Apr 20, 2016
OMA reveals designs for its first Tokyo skyscraper
The goal is for the Toranomon Hills Station Tower to transform its neighborhood and serve as a hub for international business.