Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Sep 26, 2016
RELIGIOUS FACILITY GIANTS: A ranking of the nation’s top religious sector design and construction firms
Gensler, Leo A Daly, Brasfield & Gorrie, Layton Construction, and AECOM top Building Design+Construction’s annual ranking of the nation’s largest religious facility AEC firms, as reported in the 2016 Giants 300 Report.
Architects | Sep 26, 2016
Explore the world through architectural adventures
A new travel program offers design enthusiast travelers 10 global destinations.
Architects | Sep 21, 2016
DLR Group broadens its practice range and market penetration with addition of Westlake Reed Leskosky
The merger, say company officials, creates “a global design leader” in a consolidating industry.
Architects | Sep 21, 2016
Design for the transition from thinking to creating
While heads-down work continues, the changing nature of learning and work has resulted in a shift toward frequent and spontaneous exchanges.
Codes and Standards | Sep 21, 2016
Healthy buildings becoming a key design priority for both architects and building owners
Nationwide survey finds nearly three of four architects cite health impacts influencing design decisions
Cultural Facilities | Sep 19, 2016
International competition recognizes insect-inspired design for Moscow Circus School
The proposal would make the school’s activities more transparent to the public.
Architects | Sep 19, 2016
A workplace designed for the innovation economy
Over the past 100 years, how we work has changed dramatically, and these changes have impacted workplace design.
Architects | Sep 16, 2016
Former architect now builds architectural wonders out of LEGO blocks
Adam Reed Tucker’s creations are currently on display at the Museum of Science and Industry.
Architects | Sep 15, 2016
Implicit bias: How the unconscious mind drives business decisions
Companies are tapping into the latest research in psychology and sociology to advance their diversity and inclusion efforts when it comes to hiring, promoting, compensation, and high-performance teaming, writes BD+C's David Barista.
Museums | Sep 14, 2016
Architectural model museum opens in Japan
The museum includes models from Japanese architects including Shingeru Ban, Kengo Kuma, and Riken Yamamoto.