Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
Architects | Sep 25, 2017
Blending past, present, and future at a research center
The four-part mission of a garden of scientific research helped drive the design for the Beijing New Material Research & Development Center.
Architects | Sep 22, 2017
Design giants merge: FKP joins CannonDesign
The deal strengthens CannonDesign’s pediatric healthcare expertise, establishes presence in Texas and Ohio.
40 Under 40 | Sep 22, 2017
Meet the 40 Under 40 Class of 2017
These AEC stars are making their mark in business, philanthropy, and in their communities.
40 Under 40 | Sep 21, 2017
Meet the 40 Under 40 Class of 2017
These AEC stars are making their mark in business, philanthropy, and in their communities.
Office Buildings | Sep 20, 2017
Five Stantec offices move into one Fifth Avenue location
The new location provides the firm with 40,000 sf of space.
Architects | Sep 19, 2017
What we talk about when we talk about placemaking
What does Good Growth mean and how do we set about achieving it?
Architects | Sep 13, 2017
Leo A Daly hires hospitality-design veteran to lead its Dallas office
Ken Martin views this sector as an incubator of innovation.
Museums | Sep 8, 2017
CAF announces plans for 20,000-sf Chicago Architecture Center to be built on East Wacker Drive
The Adrian Smith + Gordon Gill-designed space will open in summer 2018.
Architects | Sep 6, 2017
Fake architect caught in ‘Operation Vandelay Industries’ sentenced to 2 1/3 to 7 years in prison
The fake architect must also pay a $115,000 restitution.
Architects | Sep 6, 2017
Top 110 university architecture firms
Perkins+Will, Gensler, and CannonDesign top BD+C’s ranking of the nation’s largest university sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
