Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
Healthcare Facilities | Apr 7, 2022
Visibility breeds traffic in healthcare design
Ryan Companies has completed several healthcare projects that gain exposure by being near retail stores or office buildings.
Multifamily Housing | Apr 7, 2022
Ken Soble Tower becomes world’s largest residential Passive House retrofit
The project team for the 18-story high-rise for seniors slashed the building’s greenhouse gas emissions by 94 percent and its heating energy demand by 91 percent.
Architects | Apr 7, 2022
Perkins Eastman, Kliment Halsband Architects to merge
Perkins Eastman and Kliment Halsband Architects have announced their merger, which will combine the formidable talents, experience, and skills of both legacy firms. With Perkins Eastman celebrating its 40th anniversary and Kliment Halsband celebrating its 50th, this merger promises to create powerful synergies.
Urban Planning | Apr 5, 2022
The art of master planning, with Mike Aziz of Cooper Robertson
Mike Aziz, AIA, LEED AP, Partner and Director of Urban Design with Cooper Robertson, discusses his firm's design for the redevelopment of a Connecticut town's riverfront.
Multifamily Housing | Apr 5, 2022
New Covenant House New York contains multiple services for youth in crisis
The new Covenant House New York, a crisis shelter for homeless youth in the Hell’s Kitchen neighborhood, provides a temporary home and multiple services for young people.
Sponsored | BD+C University Course | Apr 1, 2022
Video surveillance systems for multifamily housing projects
This introductory course provides detailed technical information and advice from security expert Michael Silva, CPP, on designing a video surveillance system for multifamily housing communities – apartments, condominiums, townhouses, or senior living communities. Technical advice on choosing the right type of cameras and optimizing the exterior lighting for their use is offered.
K-12 Schools | Apr 1, 2022
Charleston County’s award-winning career and technical education high school
BD+C Executive Editor Rob Cassidy talks with the team behind the award-winning Cooper River Center for Advanced Studies, a Career|Technical Education high school in Charleston County, S.C.
Modular Building | Mar 31, 2022
Rick Murdock’s dream multifamily housing factory
Modular housing leader Rick Murdock had a vision: Why not use robotic systems to automate the production of affordable modular housing? Now that vision is a reality.
Multifamily Housing | Mar 29, 2022
Here’s why the U.S. needs more ‘TOD’ housing
Transit-oriented developments help address the housing affordability issue that many cities and suburbs are facing.
Contractors | Mar 28, 2022
Amid supply chain woes, building teams employ extreme procurement measures
Project teams are looking to eliminate much of the guesswork around product availability and price inflation by employing early bulk-purchasing measures for entire building projects.
