An undisclosed Fortune 100 tech company had two stipulations for Michael Courtney Design (MCD) for the maps and signage in a new neighborhood campus plan in Seattle’s South Lake Union neighborhood.
One, the company didn’t want its name or logo to be used anywhere in the graphics. Two, it wanted fun unexpected bonuses, features also known as "Easter eggs."
MCD listened. The firm developed a wayfinding master plan that guides employees and visitors to the new buildings and restaurants, healthcare, and coffee shops throughout the 30-square-block campus that can hold 27,000 employees.
MCD designed directories that have maps, directions, and, yes, Easter eggs: colorful photos of bicycles, crayons, bouncy balls, cranberries, and other items that people may buy online from this tech company.
The project’s opening date is still to be announced.
Related Stories
| Apr 24, 2013
Los Angeles may add cool roofs to its building code
Los Angeles Mayor Antonio Villaraigosa wants cool roofs added to the city’s building code. He is also asking the Department of Water and Power (LADWP) to create incentives that make it financially attractive for homeowners to install cool roofs.
| Apr 22, 2013
Top 10 green building projects for 2013 [slideshow]
The AIA's Committee on the Environment selected its top ten examples of sustainable architecture and green design solutions that protect and enhance the environment.
| Apr 19, 2013
7 hip high-rise developments on the drawing board
Adrian Smith and Gordon Gill's whimsical Dancing Dragons tower in Seoul is among the compelling high-rise projects in the works across the globe.
| Apr 17, 2013
Frank Lloyd Wright's Park Avenue showroom demolished
New York loses another architectural gem by Frank Lloyd Wright as new owner razes auto showroom.
| Apr 5, 2013
Commercial greenhouse will top new Whole Foods store in Brooklyn
Whole Foods and partner Gotham Greens will create a 20,000-sf greenhouse atop one of the retailer's Brooklyn supermarkets. Expected to open this fall, the facility will supply produce to nine Whole Foods stores in metro New York City.
| Apr 2, 2013
6 lobby design tips
If you do hotels, schools, student unions, office buildings, performing arts centers, transportation facilities, or any structure with a lobby, here are six principles from healthcare lobby design that make for happier users—and more satisfied owners.