An undisclosed Fortune 100 tech company had two stipulations for Michael Courtney Design (MCD) for the maps and signage in a new neighborhood campus plan in Seattle’s South Lake Union neighborhood.
One, the company didn’t want its name or logo to be used anywhere in the graphics. Two, it wanted fun unexpected bonuses, features also known as "Easter eggs."
MCD listened. The firm developed a wayfinding master plan that guides employees and visitors to the new buildings and restaurants, healthcare, and coffee shops throughout the 30-square-block campus that can hold 27,000 employees.
MCD designed directories that have maps, directions, and, yes, Easter eggs: colorful photos of bicycles, crayons, bouncy balls, cranberries, and other items that people may buy online from this tech company.
The project’s opening date is still to be announced.
Related Stories
Retail Centers | Jan 21, 2020
New Vienna IKEA will include green façades and no parking
The building will include 160 newly planted trees.
Retail Centers | Dec 16, 2019
KFC opens urban prototype in the Bronx
FRCH NELSON designed the project.
Retail Centers | Nov 13, 2019
World’s first drive-thru only restaurant in Australia
FRCH NELSON designed the project.
Giants 400 | Oct 24, 2019
Top 70 Retail Engineering Firms for 2019
Jacobs, Kimley-Horn, Henderson Engineers, and Core States Group head the rankings of the nation's largest retail sector engineering and engineering architecture (EA) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Giants 400 | Oct 24, 2019
Top 125 Retail Architecture Firms for 2019
CallisonRTKL, Gensler, MG2, NELSON, and Stantec top the rankings of the nation's largest retail sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Healthcare Facilities | Oct 1, 2019
Medical offices are filling space vacated by retail
Healthcare developers and providers like the locations, traffic, and parking these spaces offer.
Retail Centers | Sep 6, 2019
Another well-known retailer files for bankruptcy: Here's the solution to more empty anchor stores
Where can you find the future of retail? At the intersection of experience and instant gratification.
Retail Centers | Sep 3, 2019
Puma’s flagship in North America creates immersive experiences for its sports-focused patrons
Technology and curation allow customers to personalize their product selections.
Retail Centers | Aug 6, 2019
Saving the American mall in 5 steps
CallisonRTKL Vice President Marc Fairbrother explains how struggling American malls can turn it all around.
Retail Centers | Jun 21, 2019
Nation’s largest Nissan facility opens in Houston
A 162,500 SF dealership building set on 16 acres, Central Houston Nissan, in Texas, is being touted as the largest Nissan dealership in the country.