Howard L. Hawks Hall is the new $84 million, 240,000-sf home for the University of Nebraska-Lincoln’s College of Business. Created by Nashville-based Advent, the linear and clean design of the interior space incorporates wood tones, pops of Nebraska red, and lifestyle imagery of students.
Upon entering into the Henrickson Grand Atrium, a 14-foot-tall display features the founders (three recent University of Nebraska graduates) of HUDL, a software company aiding football coaches in evaluation and preparation.
Accompanied by six iPads – one for each faculty member – this display shows a cross-section of Nebraska’s diverse and accomplished group of professors in research.
Another display features an in-depth look at each of the six faculty members. Accompanied by six iPads, one for each faculty member, the display allows visitors to scroll through biographical information and academic publications of each of the professors in research.
In total there are 8 digital displays that highlight the relationships created and fostered in the Nebraska College of Business. There are an additional 113 custom pieces of donor recognition and 26 corporate logos featured in exhibits and the donor recognition pieces.
Greeting visitors upon entry in the Henrickson Grand Atrium is a 14-foot tall display featuring the founders of HUDL.
Each storytelling piece in Hawks Hall is guided by the theme of “Start Something.” This mantra is meant to urge students to start a business or a trend, “Start Serving” in community service, and to “Start Connecting” with Fortune 500 companies.
The College of Business is also a key recruiting tool for Nebraska’s athletic program. This display shows five athletes – each in different sports – who are exemplary business students in addition to standout athletes.
Nebraska hosted the opening gala of Hawks Hall in October of this year.
A message to current and prospective students is the Start Connecting display, showcasing the range of businesses that recruit talent from the program.
Related Stories
| May 18, 2011
Major Trends in University Residence Halls
They’re not ‘dorms’ anymore. Today’s collegiate housing facilities are lively, state-of-the-art, and green—and a growing sector for Building Teams to explore.
| May 18, 2011
Raphael Viñoly’s serpentine-shaped building snakes up San Francisco hillside
The hillside location for the Ray and Dagmar Dolby Regeneration Medicine building at the University of California, San Francisco, presented a challenge to the Building Team of Raphael Viñoly, SmithGroup, DPR Construction, and Forell/Elsesser Engineers. The 660-foot-long serpentine-shaped building sits on a structural framework 40 to 70 feet off the ground to accommodate the hillside’s steep 60-degree slope.
| Apr 13, 2011
Duke University parking garage driven to LEED certification
People parking their cars inside the new Research Drive garage at Duke University are making history—they’re utilizing the country’s first freestanding LEED-certified parking structure.
| Apr 12, 2011
Rutgers students offered choice of food and dining facilities
The Livingston Dining Commons at Rutgers University’s Livingston Campus in New Brunswick, N.J., was designed by Biber Partnership, Summit, N.J., to offer three different dining rooms that connect to a central servery.
| Apr 12, 2011
College of New Jersey facility will teach teachers how to teach
The College of New Jersey broke ground on its 79,000-sf School of Education building in Ewing, N.J.
| Mar 23, 2011
After 60 years of student lobbying, new activity center opens at University of Texas
The new Student Activity Center at the University of Texas campus, Austin, is the result of almost 60 years of students lobbying for another dedicated social and cultural center on campus. The 149,000-sf facility is designed to serve as the "campus living room," and should earn a LEED Gold certification, a first for the campus.
| Mar 18, 2011
Universities will compete to build a campus on New York City land
New York City announced that it had received 18 expressions of interest in establishing a research center from universities and corporations around the world. Struggling to compete with Silicon Valley, Boston, and other high-tech hubs, officials charged with developing the city’s economy have identified several city-owned sites that might serve as a home for the research center for applied science and engineering that they hope to establish.
| Mar 15, 2011
What Starbucks taught us about redesigning college campuses
Equating education with a cup of coffee might seem like a stretch, but your choice of college, much like your choice of coffee, says something about the ability of a brand to transform your day. When Perkins + Will was offered the chance to help re-think the learning spaces of Miami Dade College, we started by thinking about how our choice of morning coffee has changed over the years, and how we could apply those lessons to education.
| Mar 11, 2011
University of Oregon scores with new $227 million basketball arena
The University of Oregon’s Matthew Knight Arena opened January 13 with a men’s basketball game against USC where the Ducks beat the Trojans, 68-62. The $227 million arena, which replaces the school’s 84-year-old McArthur Court, has a seating bowl pitched at 36 degrees to replicate the close-to-the-action feel of the smaller arena it replaced, although this new one accommodates 12,364 fans.
