Howard L. Hawks Hall is the new $84 million, 240,000-sf home for the University of Nebraska-Lincoln’s College of Business. Created by Nashville-based Advent, the linear and clean design of the interior space incorporates wood tones, pops of Nebraska red, and lifestyle imagery of students.
Upon entering into the Henrickson Grand Atrium, a 14-foot-tall display features the founders (three recent University of Nebraska graduates) of HUDL, a software company aiding football coaches in evaluation and preparation.
Accompanied by six iPads – one for each faculty member – this display shows a cross-section of Nebraska’s diverse and accomplished group of professors in research.
Another display features an in-depth look at each of the six faculty members. Accompanied by six iPads, one for each faculty member, the display allows visitors to scroll through biographical information and academic publications of each of the professors in research.
In total there are 8 digital displays that highlight the relationships created and fostered in the Nebraska College of Business. There are an additional 113 custom pieces of donor recognition and 26 corporate logos featured in exhibits and the donor recognition pieces.
Greeting visitors upon entry in the Henrickson Grand Atrium is a 14-foot tall display featuring the founders of HUDL.
Each storytelling piece in Hawks Hall is guided by the theme of “Start Something.” This mantra is meant to urge students to start a business or a trend, “Start Serving” in community service, and to “Start Connecting” with Fortune 500 companies.
The College of Business is also a key recruiting tool for Nebraska’s athletic program. This display shows five athletes – each in different sports – who are exemplary business students in addition to standout athletes.
Nebraska hosted the opening gala of Hawks Hall in October of this year.
A message to current and prospective students is the Start Connecting display, showcasing the range of businesses that recruit talent from the program.
Related Stories
University Buildings | Mar 1, 2016
The 5 most questionable college and university rankings of 2015
SmithGroupJJR's David Lantz identifies five of the most flawed higher education rating systems, including ones with arbitrary categories, and others that equate college with a transactional investment.
University Buildings | Feb 29, 2016
4 factors driving the student housing market
In the hyper-competitive higher education sector, colleges and universities view residence halls as extensions of their academic brands, both on and off campus.
University Buildings | Feb 17, 2016
New ideas to help universities attract and empower STEM students
Educational institutions are focusing on new learning strategies that engage students in activities, enable collaboration across STEM disciplines, and encourage students to use their hands just as much as their heads, as Stephen Blair of CannonDesign writes.
Multifamily Housing | Feb 1, 2016
Top 10 kitchen design trends for 2016
Charging stations, built-in coffeemakers, and pet stations—these are among the top kitchen design trends for the coming year, according to a new survey of kitchen and bath designers by the National Kitchen & Bath Association.
| Jan 14, 2016
How to succeed with EIFS: exterior insulation and finish systems
This AIA CES Discovery course discusses the six elements of an EIFS wall assembly; common EIFS failures and how to prevent them; and EIFS and sustainability.
Greenbuild Report | Dec 10, 2015
AASHE’s STARS tool highlights the university sector’s holistic approach to sustainability
Buzzwords like “living lab” and “experiential learning” are indicative of the trend toward more holistic sustainability programs that incorporate all facets of college life.
University Buildings | Nov 5, 2015
How active design is reshaping higher education campuses
Active design, a dynamic approach to design with a primary focus on people, assists students in learning to make healthy choices, writes LPA's Glenn Carels.
University Buildings | Nov 4, 2015
Yale completes Singapore campus
The Yale-NUS College has three residence halls and two administrative and academic buildings, with courtyards in the middle of them all.
University Buildings | Oct 16, 2015
5 ways architecture defines the university brand
People gravitate to brands for many reasons. Campus architecture and landscape are fundamental influences on the college brand, writes Perkins+Will's David Damon.
University Buildings | Oct 16, 2015
Competency-based learning: A glimpse into the future of higher education?
For better or worse, the higher education experience for many young Millennials and Gen Zers will not resemble the four-year, life-altering experience that we enjoyed—it’s just too costly.
