Howard L. Hawks Hall is the new $84 million, 240,000-sf home for the University of Nebraska-Lincoln’s College of Business. Created by Nashville-based Advent, the linear and clean design of the interior space incorporates wood tones, pops of Nebraska red, and lifestyle imagery of students.
Upon entering into the Henrickson Grand Atrium, a 14-foot-tall display features the founders (three recent University of Nebraska graduates) of HUDL, a software company aiding football coaches in evaluation and preparation.
Accompanied by six iPads – one for each faculty member – this display shows a cross-section of Nebraska’s diverse and accomplished group of professors in research.
Another display features an in-depth look at each of the six faculty members. Accompanied by six iPads, one for each faculty member, the display allows visitors to scroll through biographical information and academic publications of each of the professors in research.
In total there are 8 digital displays that highlight the relationships created and fostered in the Nebraska College of Business. There are an additional 113 custom pieces of donor recognition and 26 corporate logos featured in exhibits and the donor recognition pieces.
Greeting visitors upon entry in the Henrickson Grand Atrium is a 14-foot tall display featuring the founders of HUDL.
Each storytelling piece in Hawks Hall is guided by the theme of “Start Something.” This mantra is meant to urge students to start a business or a trend, “Start Serving” in community service, and to “Start Connecting” with Fortune 500 companies.
The College of Business is also a key recruiting tool for Nebraska’s athletic program. This display shows five athletes – each in different sports – who are exemplary business students in addition to standout athletes.
Nebraska hosted the opening gala of Hawks Hall in October of this year.
A message to current and prospective students is the Start Connecting display, showcasing the range of businesses that recruit talent from the program.
Related Stories
University Buildings | Aug 20, 2020
Student housing in the COVID-19 era
Student housing remains a vital part of the student and campus experience.
University Buildings | Aug 12, 2020
The University of Toronto’s new learning and support hub is a ‘learning landscape’
ZAS Architects designed the building.
University Buildings | Aug 11, 2020
UC Davis’s new dining commons is a nod to the region’s agricultural roots
HED designed the project.
University Buildings | Aug 5, 2020
Oklahoma State University’s North Academic Building begins construction
Dewberry designed the project.
University Buildings | Aug 3, 2020
5 reasons universities are renovating student housing
Clark Nexsen’s Student Life practice leader, Peter Aranyi, discusses the benefits of renovation and why it offers particular value to campuses nationwide.
University Buildings | Aug 2, 2020
R&D hubs, modular-built hotels, and an award-winning student center on the August 6 “The Weekly”
R&D hubs, modular-built hotels, and an award-winning student center on the August 6 “The Weekly”
University Buildings | Jul 24, 2020
A hybrid learning approach could redefine higher education
Universities reassess current assets to determine growth strategies.
Laboratories | Jul 24, 2020
Customized labs give universities a recruiting edge
CO Architects is among a handful of firms that caters to this trend.
University Buildings | Jul 23, 2020
Two eight-story residential towers and a dining commons complete on Cal Poly Pomona’s campus
HMC Architects designed the project.
University Buildings | Jul 15, 2020
New Cal Poly Research and Innovation Center includes features for a COVID-19 world
ZGF Architects is designing the building.
