London-based design firm Bryden Wood, with offices in Singapore, Barcelona, and Milan, will bolster its presence in the United States when it opens new headquarters in Boston this summer.
Founded in 1995, the firm now specializes in a value-oriented kit-of-parts “Platform” approach to design for manufacturing and assembly (DfMA). Bryden Wood’s North American expansion is being led by directors Jaimie Johnstone and Phil Langley, its head of global systems and creative technologies, respectively.
In an interview with BD+C last week, Johnston said that Bryden Wood’s plans to expand into the U.S. in 2020 were postponed because of the coronavirus pandemic. Prior to its moving into Boston, Bryden Wood had done some work in the U.S. for the pharmaceutical firm GlaxoSmithKline. Among the AEC and service-provider firms currently teaming with Bryden Wood on industrial projects in the U.S. are The Boldt Company, Amazon Web Services, and DPR Construction.
The timing of its expansion, said Johnston, was motivated by the slow-moving pace in the U.K. toward adopting offsite manufacturing as an element of commercial construction. “There have been pockets of excellence, but also more of a focus on volumetric modular for homebuilding.” The opposite is occurring in the U.S., he observed, where nonresidential developers and their AEC have been embracing prefabrication. Bryden Wood’s goal is to establish a North American supply network for industrial components.
![Bryden Wood's kit of parts](/sites/default/files/inline-images/Bryden%20Wood%20Kit%20of%20Parts.jpg)
Johnston noted that while “a lot of people” in the U.S. are prefabricating MEP components, that competitive advantage “can be diluted over time.” What Bryden Wood offers, he explained, is a merging of volumetric design with manufacturing for better and quicker results.
Bryden Wood’s Platform approach standardizes manufactured components that are made offsite and assembled onsite, thereby assuring greater certainty about schedules and budgets. Platforms also embed materials reuse and reductions in carbon into early stages of design.
The firm works with tech clients to develop design technologies such as “digital configurators” that rely on genetic algorithms to generate thousands of design and engineering solutions for sites around the world. By developing solutions that allow appropriate levels of repeatability in such building types as data centers, without sacrificing quality, “we’re helping [clients] transform their businesses,” said Johnston in a prepared statement.
THE FORGE SHOWCASES PLATFORM-DRIVEN SAVINGS
![Panels being installed onto The Forge](/sites/default/files/inline-images/THEFORGE_03.jpg)
The Forge has been much quicker and more accurate.
The first major commercial project being delivered using the Platform approach to DfMA is The Forge, which topped out last December, and is scheduled for completion in the fourth quarter of this year. The Forge is comprised of two sustainably focused nine-story commercial buildings—90,000 and 49,000 sf, respectively—in central London, built around an accessible courtyard. Its projected efficiencies include a nearly 20 percent reduction in embodied carbon per square meter, a 36.4 percent reduction in the substructure, and a 20.2 reduction in superstructure and façade materials. Johnston said that the buildings’ façade panels could be installed in just 7½ minutes each, and with greater accuracy.
The Forge’s developer, Landsea, anticipates a 9.5 percent reduction in capital costs from this platform kit-of-parts approach. The Forge is also the U.K’s first net-zero energy project. The building team includes a joint venture between the construction firms Sir Robert McAlpine and Mace, and NG Bailey as the MEP engineer.
Johnston expected Bryden Wood to focus its attention in North American on projects for healthcare, data centers, pharma, and industrial, “wherever there’s a high degree of complexity and repetition.” On its website, Bryden Wood said it has been designing data centers since 1999, and has been delivering 30-40 percent reductions in capital build costs per kilowatt, and an average 40 percent increase in IT yield per square meter.
Scalability via industrialized construction for these building types is where clients are most likely to benefit from improvements in design and delivery, the firm contended. Johnston also foresaw Bryden Wood doing a bit more multifamily design in the U.S. than it does within its home market.
A few years ago, the firm launched a free-to-use and open-source housing design application called PRiSM that, it claims, brings together central and regional government, investors, developers, and manufacturers, with the goal of driving improved productivity and quality. The updated version of PRiSM incorporates Bryden Wood’s Platforms approach to DfMA.
Related Stories
| Jan 30, 2012
Hollister Construction Services to renovate 30 Montgomery Street in Jersey City, N.J.
Owner Onyx Equities hires firm to oversee comprehensive upgrades of office building.
| Jan 27, 2012
Caterpillar reports record sales and profit for 4Q and full-year 2011
Momentum carries into 2012 with sales and revenues outlook raised to $68 to $72 billion.
| Jan 27, 2012
Smith Seckman Reid opens two new offices
Smith Seckman Reid, Inc. (SSR), an engineering design and facility consulting firm, has opened two new offices, one in Chicago, the other in Washington, D.C.
| Jan 27, 2012
BRB Architects designs new campus center for Molloy College
Intended to be the centerpiece of the College’s transformation from a commuter college to a 24-hour learning community, the “Public Square” will support student life with spaces such as a café, lounges, study rooms, student club space, a bookstore and an art gallery.
| Jan 27, 2012
Columbia University’s New Core Laboratory aims for LEED Silver
Construction manager Sordoni Construction Co. along with the design team of Payette Architects and Vanderweil Engineers will provide design and construction services to renovate the majority of the existing Core Lab building to create the new Lamont Center for Bio-Geochemistry.
| Jan 26, 2012
Three dead, 16 missing in Rio buildings collapse
The buildings, one 20 floors high, collapsed on Wednesday night in a cloud of dust and smoke just one block away from the city's historic Municipal Theater.
| Jan 26, 2012
Siemens launches smoke detection knowledge center
New knowledge center web site demonstrates efficacy of smoke detection.
| Jan 26, 2012
Hendrick Construction completes Osso Restaurant in Charlotte
Designed by François Fossard, Osso's upscale interior includes tapered, twisted decorative columns and an elegant fireplace in the center of the lounge.
| Jan 26, 2012
HOK partners with USGBC on design of Haiti children's center
Passive design principles give form to a sustainable, restorative environment for the children of Haiti.
| Jan 26, 2012
American Standard names Gould as president and CEO
Gould succeeds Don Devine, who led the successful turnaround of American Standard Brands.