London-based design firm Bryden Wood, with offices in Singapore, Barcelona, and Milan, will bolster its presence in the United States when it opens new headquarters in Boston this summer.
Founded in 1995, the firm now specializes in a value-oriented kit-of-parts “Platform” approach to design for manufacturing and assembly (DfMA). Bryden Wood’s North American expansion is being led by directors Jaimie Johnstone and Phil Langley, its head of global systems and creative technologies, respectively.
In an interview with BD+C last week, Johnston said that Bryden Wood’s plans to expand into the U.S. in 2020 were postponed because of the coronavirus pandemic. Prior to its moving into Boston, Bryden Wood had done some work in the U.S. for the pharmaceutical firm GlaxoSmithKline. Among the AEC and service-provider firms currently teaming with Bryden Wood on industrial projects in the U.S. are The Boldt Company, Amazon Web Services, and DPR Construction.
The timing of its expansion, said Johnston, was motivated by the slow-moving pace in the U.K. toward adopting offsite manufacturing as an element of commercial construction. “There have been pockets of excellence, but also more of a focus on volumetric modular for homebuilding.” The opposite is occurring in the U.S., he observed, where nonresidential developers and their AEC have been embracing prefabrication. Bryden Wood’s goal is to establish a North American supply network for industrial components.
Johnston noted that while “a lot of people” in the U.S. are prefabricating MEP components, that competitive advantage “can be diluted over time.” What Bryden Wood offers, he explained, is a merging of volumetric design with manufacturing for better and quicker results.
Bryden Wood’s Platform approach standardizes manufactured components that are made offsite and assembled onsite, thereby assuring greater certainty about schedules and budgets. Platforms also embed materials reuse and reductions in carbon into early stages of design.
The firm works with tech clients to develop design technologies such as “digital configurators” that rely on genetic algorithms to generate thousands of design and engineering solutions for sites around the world. By developing solutions that allow appropriate levels of repeatability in such building types as data centers, without sacrificing quality, “we’re helping [clients] transform their businesses,” said Johnston in a prepared statement.
THE FORGE SHOWCASES PLATFORM-DRIVEN SAVINGS
The first major commercial project being delivered using the Platform approach to DfMA is The Forge, which topped out last December, and is scheduled for completion in the fourth quarter of this year. The Forge is comprised of two sustainably focused nine-story commercial buildings—90,000 and 49,000 sf, respectively—in central London, built around an accessible courtyard. Its projected efficiencies include a nearly 20 percent reduction in embodied carbon per square meter, a 36.4 percent reduction in the substructure, and a 20.2 reduction in superstructure and façade materials. Johnston said that the buildings’ façade panels could be installed in just 7½ minutes each, and with greater accuracy.
The Forge’s developer, Landsea, anticipates a 9.5 percent reduction in capital costs from this platform kit-of-parts approach. The Forge is also the U.K’s first net-zero energy project. The building team includes a joint venture between the construction firms Sir Robert McAlpine and Mace, and NG Bailey as the MEP engineer.
Johnston expected Bryden Wood to focus its attention in North American on projects for healthcare, data centers, pharma, and industrial, “wherever there’s a high degree of complexity and repetition.” On its website, Bryden Wood said it has been designing data centers since 1999, and has been delivering 30-40 percent reductions in capital build costs per kilowatt, and an average 40 percent increase in IT yield per square meter.
Scalability via industrialized construction for these building types is where clients are most likely to benefit from improvements in design and delivery, the firm contended. Johnston also foresaw Bryden Wood doing a bit more multifamily design in the U.S. than it does within its home market.
A few years ago, the firm launched a free-to-use and open-source housing design application called PRiSM that, it claims, brings together central and regional government, investors, developers, and manufacturers, with the goal of driving improved productivity and quality. The updated version of PRiSM incorporates Bryden Wood’s Platforms approach to DfMA.
Related Stories
Sponsored | Accelerate Live! | Jul 13, 2017
Defining the future by mastering the art of change
From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.
Multifamily Housing | Jul 12, 2017
Midyear Rent Report: 26 states saw rental price increases in first half of 2017
The most notable rental increases are in growing markets in the South and Southwest: New Orleans, Glendale, Ariz., Houston, Reno, N.V., and Atlanta.
Giants 400 | Jul 12, 2017
Innovation abounds, but will it lead to growth for AEC Giants?
Engineering firms such as Arup, Glumac, and Thornton Tomasetti are leveraging their in-house expertise to develop products and tools for their design teams, clients, and even the competition.
Multifamily Housing | Jul 12, 2017
7 noteworthy multifamily projects: posh amenities, healthy living, plugged-in lifestyle
Zen meditation gardens, bocce courts, saltwater pools, and free drinks highlight the niceties at these new multifamily developments.
Accelerate Live! | Jul 6, 2017
Watch all 20 Accelerate Live! talks on demand
BD+C’s inaugural AEC innovation conference, Accelerate Live! (May 11, Chicago), featured talks on machine learning, AI, gaming in construction, maker culture, and health-generating buildings.
Healthcare Facilities | Jun 29, 2017
Uniting healthcare and community
Out of the many insights that night, everyone agreed that the healthcare industry is ripe for disruption and that communities contribute immensely to our health and wellness.
Architects | Jun 25, 2017
Stantec adds RNL Design to its stable, fortifying several of its business units
The engineering giant also names successor to CEO who will retire at the end of this year.
Building Team | Jun 22, 2017
Seven lessons learned on commissioning projects
Commissioning is where the rubber meets the road in terms of building design.
Sponsored | Building Team | Jun 20, 2017
Plan ahead when building in the west
Getting a project through plan review can be an unusually long process, anywhere from six months to two years.
Architects | Jun 19, 2017
Preparing to negotiate: Get your head in the game
Logical and well-planned steps to effective negotiation.