The National Multifamily Housing Council and the National Apartment Association launched the latest phase of “WeAreApartments,” a marketing campaign that promotes the importance of the apartment industry to the U.S. economy.
Using research from George Mason University’s Center for Regional Analysis, the groups claim that there are more than 37 million Americans—12% of the population—living in just under 20 million apartment units nationwide. Apartments and their residents contribute $1.3 trillion annually to the economy through construction, property management, and other jobs the industry supports.
This research provides some interesting factoids about the apartment sector: For example, 49% are one-person households, compared to 24% of apartments with three or more people in them. The highest portion of apartment buildings—27%—has either 50 units or more, or a between five and nine units. The apartment housing stock is aging, too: more than half was built between 1959 and 1979.
The campaign contends that the country needs between 300,000 and 400,000 new apartments each year to keep up with demand.
Apartments contribute more to the New York metropolitan area’s economy—$111.5 billion annually—than in any other market. Multifamily accounted for 44% of residential permits issued in Dallas-Fort Worth last year. And $2.3 billion was spent on apartment construction in Los Angeles.
(The campaign’s website includes an Apartment Community Estimator, which allows metros and states to figure out the economic construction from the apartment sector in their respective areas.)
The campaign contends that the country needs between 300,000 and 400,000 new apartments each year to keep up with demand. “What construction has accelerated in response, many communities still lack sufficient housing options,” it reports.
To get its message out, the groups sponsoring this campaign have devised a new series of print and online ads that attempts to get beyond perceived stereotypes about apartment dwellers. For example, one ad shows a young African-American woman sitting in the kitchen of her apartment. The ad describes her as “Botanist. Swim Coach. Pickle Easter. Renter,” followed by the campaign’s tagline “Apartments. We Live Her.” Another ad states humorously that “Liberals Live In Them. So Do Conservatives, But In Another Wing.”
One of the campaign’s more provocative messages is that apartment dwellers are fulfilling their “The American Dream.” That phrase, heretofore, had been reserved for homeownership, but younger Americans’ avidity for owning a house is still uncertain.
Related Stories
Higher Education | Mar 24, 2022
Higher education sector sees 19 percent reduction in facilities investments
Colleges and universities face a growing backlog of capital needs and funding shortfalls, according to Gordian’s 2022 State of Facilities in Higher Education report.
Architects | Mar 16, 2022
James Hoban: Designer and builder of the White House
Stewart D. McLaurin, President of the White House Historical Association, chats with BD+C Executive Editor Robert Cassidy about James Hoban, the Irish draftsman and builder who convinced George Washington to let him design and build the White House.
Architects | Mar 16, 2022
Diébédo Francis Kéré named 2022 Pritzker Architecture Prize recipient
Diébédo Francis Kéré, architect, educator and social activist, has been selected as the 2022 Laureate of the Pritzker Architecture Prize, announced Tom Pritzker, Chairman of The Hyatt Foundation, which sponsors the award that is regarded internationally as architecture’s highest honor.
Architects | Mar 10, 2022
Gyo Obata, FAIA, HOK Founding Partner, passes away at 99
Obata's career spanned six decades and included iconic projects like the National Air and Space Museum in Washington, D.C., and Community of Christ Temple in Independence, Mo.
AEC Tech Innovation | Mar 9, 2022
Meet Emerge: WSP USA's new AEC tech incubator
Pooja Jain, WSP’s VP-Strategic Innovation, discusses the pilot programs her firm’s new incubator, Emerge, has initiated with four tech startup companies. Jain speaks with BD+C's John Caulfield about the four AEC tech firms to join Cohort 1 of the firm’s incubator.
Architects | Mar 2, 2022
FGM Architects and LeMay Erickson Willcox Architects join forces
FGM Architects announced that LeMay Erickson Wilcox Architects, a 19-person architectural studio based in Reston, VA is joining their firm.
Architects | Mar 1, 2022
Alyson Steele Elected President and CEO of Quinn Evans
(2.25.22) Alyson Steele, FAIA, LEED AP, has been elected president and chief executive officer of Quinn Evans, a nationally recognized firm providing architecture, planning, interior design, landscape architecture, and historic preservation services. Steele has been with the firm since 1997 and previously served as executive vice president and chief design officer. She succeeds Larry Barr, FAIA, who will continue to serve on the board of directors.
Architects | Feb 28, 2022
JLL continues expansion in Southwest with acquisition of San Diego’s Gilliland Construction Management
JLL announced that it has completed the acquisition of Gilliland Construction Management, a leader in project and construction management services for life sciences, lab, retail, hospitality, industrial, multifamily, and office properties.
Codes and Standards | Feb 24, 2022
Most owners adapting digital workflows on projects
Owners are more deeply engaged with digital workflows than other project team members, according to a new report released by Trimble and Dodge Data & Analytics.
Multifamily Housing | Feb 24, 2022
First new, mixed-use high-rise in Detroit’s central business district in nearly 30 years opens
City Club Apartments completed two multifamily projects in 2021 in downtown Detroit including the first new, mixed-use high-rise in Detroit’s central business district in nearly 30 years.