Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Student Housing | Jan 26, 2023
6 ways 'choice architecture' enhances student well-being in residence halls
The environments we build and inhabit shape our lives and the choices we make. NAC Architecture's Lauren Scranton shares six strategies for enhancing well-being in residence halls.
K-12 Schools | Jan 25, 2023
As gun incidents grow, schools have beefed up security significantly in recent years
Recently released federal data shows that U.S. schools have significantly raised security measures in recent years. About two-thirds of public schools now control access to school grounds—not just the building—up from about half in the 2017-18 school year.
AEC Tech Innovation | Jan 24, 2023
ConTech investment weathered last year’s shaky economy
Investment in construction technology (ConTech) hit $5.38 billion last year (less than a 1% falloff compared to 2021) from 228 deals, according to CEMEX Ventures’ estimates. The firm announced its top 50 construction technology startups of 2023.
Sports and Recreational Facilities | Jan 24, 2023
Nashville boasts the largest soccer-specific stadium in the U.S. and Canada
At 30,105 seats and 530,000 sf, GEODIS Park, which opened in 2022, is the largest soccer-specific stadium in the U.S. and Canada. Created by design firms Populous and HASTINGS in collaboration with the Metro Nashville Sports Authority, GEODIS Park serves as the home of the Nashville Soccer Club as well as a venue for performances and events.
Concrete | Jan 24, 2023
Researchers investigate ancient Roman concrete to make durable, lower carbon mortar
Researchers have turned to an ancient Roman concrete recipe to develop more durable concrete that lasts for centuries and can potentially reduce the carbon impact of the built environment.
Architects | Jan 23, 2023
PSMJ report: The fed’s wrecking ball is hitting the private construction sector
Inflation may be starting to show some signs of cooling, but the Fed isn’t backing down anytime soon and the impact is becoming more noticeable in the architecture, engineering, and construction (A/E/C) space. The overall A/E/C outlook continues a downward trend and this is driven largely by the freefall happening in key private-sector markets.
Multifamily Housing | Jan 23, 2023
Long Beach, Calif., office tower converted to market rate multifamily housing
A project to convert an underperforming mid-century office tower in Long Beach, Calif., created badly needed market rate housing with a significantly lowered carbon footprint. The adaptive reuse project, composed of 203,177 sf including parking, created 106 apartment units out of a Class B office building that had been vacant for about 10 years.
Hotel Facilities | Jan 23, 2023
U.S. hotel construction pipeline up 14% to close out 2022
At the end of 2022’s fourth quarter, the U.S. construction pipeline was up 14% by projects and 12% by rooms year-over-year, according to Lodging Econometrics.
AEC Tech | Jan 19, 2023
Data-informed design, with Josh Fritz of LEO A DALY
Joshua Fritz, Leo A Daly's first Data Scientist, discusses how information analysis can improve building project outcomes.
Multifamily Housing | Jan 19, 2023
Chicago multifamily high-rise inspired by industrial infrastructure and L tracks
The recently unveiled design of The Row Fulton Market, a new Chicago high-rise residential building, draws inspiration from industrial infrastructure and L tracks in the historic Fulton Market District neighborhood. The 43-story, 300-unit rental property is in the city’s former meatpacking district, and its glass-and-steel façade reflects the arched support beams of the L tracks.