Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Architects | Feb 3, 2015
Frank Lloyd Wright’s work nominated for UNESCO World Heritage Status
If selected, Wright’s work will be the first examples of U.S. modern architecture on the list.
Contractors | Feb 3, 2015
Nonresidential construction spending expands in December 2014
Seven of 16 nonresidential construction subsectors posted increases in spending in December on a monthly basis.
Office Buildings | Feb 3, 2015
Bjarke Ingels' BIG proposes canopied, vertical village for Middle East media company
The tensile canopy shades a relaxation plaza from the desert sun.
Fire-Rated Products | Feb 3, 2015
AIA course: Fire and life safety in large buildings
Earn 1.0 AIA/CES learning units by studying this article and successfully completing the online exam.
Multifamily Housing | Feb 2, 2015
D.C. developer sees apartment project as catalyst for modeling neighborhood after N.Y.'s popular High Line district
It’s no accident that the word “Highline” is in this project’s name. The goal is for the building to be a kind of gateway into the larger redevelopment of the surrounding neighborhood to resemble New York’s City’s trendy downtown Meatpacking District, through which runs a portion the High Line elevated park.
Healthcare Facilities | Feb 1, 2015
7 new factors shaping hospital emergency departments
A new generation of highly efficient emergency care facilities is upping the ante on patient care and convenience while helping to reposition hospital systems within their local markets.
Multifamily Housing | Jan 31, 2015
5 intriguing trends to track in the multifamily housing game
Demand for rental apartments and condos hasn’t been this strong in years, and our experts think the multifamily sector still has legs. But you have to know what developers, tenants, and buyers are looking for to have any hope of succeeding in this fast-changing market sector.
Multifamily Housing | Jan 31, 2015
20% down?!! Survey exposes how thin renters’ wallets are
A survey of more than 25,000 adults found the renters to be more burdened by debt than homeowners and severely short of emergency savings.
Multifamily Housing | Jan 31, 2015
Production builders are still shying away from rental housing
Toll Brothers, Lennar, and Trumark are among a small group of production builders to engage in construction for rental customers.
Architects | Jan 30, 2015
Exhibit captures 60 of Bjarke Ingels' projects — from hottest to coldest places on Earth
The Hot to Cold exhibit encompasses 60 of BIG’s recent projects captured by Iwan Baan´s masterful photography.