Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Architects | Aug 28, 2015
How to transition leadership within your architecture firm, Part 2
Close to retiring? Without a plan for leadership transition, you might not foster candidates who will be capable of taking over the reins, says Whitehorn Financial's Steve Whitehorn.
Retail Centers | Aug 27, 2015
Vallco Shopping Mall renovation plans include 'largest green roof in the world'
The new owners of the mall in Cupertino, Calif., intend to transform the outdated shopping mall into a multi-purpose complex, topped by a 30-acre park.
Libraries | Aug 27, 2015
Barack Obama Foundation begins search for presidential library architect
Both national and foreign firms will compete for chance to design the Chicago-based Presidential Center.
Architects | Aug 27, 2015
How to transition leadership within your architecture firm, Part 1
In order for your firm to thrive and preserve your legacy after retirement, it is essential that you create a strategic plan to not only transition ownership of your firm but its leadership as well.
Mixed-Use | Aug 26, 2015
Innovation districts + tech clusters: How the ‘open innovation’ era is revitalizing urban cores
In the race for highly coveted tech companies and startups, cities, institutions, and developers are teaming to form innovation hot pockets.
Office Buildings | Aug 19, 2015
Good design can combat open-office issues
Three tricks to maintain privacy and worker production in a cube-less world, according to GS&P's Jack E. Weber
Architects | Aug 19, 2015
Despite dip, architecture billings remain strong
The American Institute of Architects (AIA) reported the July ABI score was 54.7, down a point from a mark of 55.7 in June.
Architects | Aug 17, 2015
Historic power plant converted to modern offices in Minnesota
A landmark power plant in Owatonna, Minn., damaged in a 2010 flood has new life as the headquarters of Owatonna Public Utilities following a renovation by architects Leo A. Daly.
High-rise Construction | Aug 11, 2015
Calatrava's Turning Torso wins CTBUH's 10 Year Award
The 623-foot, 57-story tower was the world's first twisting skyscraper. Completed in 2005, the building, designed by Santiago Calatrava, rotates 90 degrees along its height.
Architects | Aug 11, 2015
Architecture firm compensation trending upwards
Latest AIA compensation survey finds average compensation for staff positions up 3.5 percent from early 2013