Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Sports and Recreational Facilities | May 6, 2016
NBA’s Atlanta Hawks to build new practice center with attached medical facilities
The team will have easy access to an MRI machine, 3D motion capture equipment, and in-ground hydrotherapy.
Big Data | May 5, 2016
Demand for data integration technologies for buildings is expected to soar over the next decade
A Navigant Research report takes a deeper dive to examine where demand will be strongest by region and building type.
Urban Planning | May 4, 2016
Brookings report details how different industries innovate
In the new report, “How Firms Learn: Industry Specific Strategies for Urban Economies,” Brookings' Scott Andes examines how manufacturing and software services firms develop new products, processes, and ideas.
Architects | May 3, 2016
Study finds engineering, architecture among the best entry-level jobs
The results balanced immediate opportunity, job growth potential, and job hazards.
Architects | Apr 25, 2016
Notable architects design mini-golf holes for London Design Festival
Visionaries like Paul Smith, Mark Wallinger, and the late Zaha Hadid all helped in designing the course, which will be integrated into London’s Trafalgar Square.
University Buildings | Apr 25, 2016
New University of Calgary research center features reconfigurable 'spine'
The heart of the Taylor Institute can be anything from a teaching lab to a 400-seat theater.
Architects | Apr 22, 2016
What leads to success in the density-driven workplace?
CallisonRTKL’s Kirill Pivovarov explores how densification can lead to increased productivity and innovation in the workplace.
Government Buildings | Apr 22, 2016
Public-private partnership used to fund Long Beach Civic Center Project
Arup served as a lead advisor and oversaw financial, commercial, real estate, design, engineering, and cost consulting.
High-rise Construction | Apr 20, 2016
OMA reveals designs for its first Tokyo skyscraper
The goal is for the Toranomon Hills Station Tower to transform its neighborhood and serve as a hub for international business.
Architects | Apr 20, 2016
Bill Hellmuth named HOK’s new CEO
Hellmuth has been HOK's President since 2005. The firm will be led by a design principal for the first time since 1990.