Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Â
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Â
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Â
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
Â
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Resiliency | Jun 24, 2021
Oceanographer John Englander talks resiliency and buildings [new on HorizonTV]
New on HorizonTV, oceanographer John Englander discusses his latest book, which warns that, regardless of resilience efforts, sea levels will rise by meters in the coming decades. Adaptation, he says, is the key to future building design and construction.
Multifamily Housing | Jun 23, 2021
COVID-19’s impact on multifamily amenities
Multifamily project teams had to scramble to accommodate the overwhelming demand for work-from-home spaces for adults and study spaces for children.Â
Architects | Jun 22, 2021
6 ways design can supercharge innovation in health sciences and medical education
It might sound radical, but the best way to achieve better collaboration is by eliminating traditional operational silos and the resulting departments.
K-12 Schools | Jun 20, 2021
Los Angeles County issues design guidelines for extending PreK-12 learning to the outdoors
The report covers everything from funding and site prep recommendations to whether large rocks can be used as seating.
Hotel Facilities | Jun 18, 2021
Adaptive reuse for hospitality, with Frank Cretella of Landmark Developers
In an exclusive interview for HorizonTV, Landmark Developers' President Frank Cretella talks about the firm's adaptive reuse projects for the hospitality sector. Cretella outlines his company's keys to success in hospitality development, including finding unique properties and creating memorable spaces.
Architects | Jun 16, 2021
BSB Design acquires California architectural firm Withee Malcolm
The acquisition marks a pivotal step in BSB Design’s long-term strategic plan.
Architects | Jun 15, 2021
Sandy Hook Permanent Memorial set to break ground
SWA Group designed the project.
Architects | Jun 15, 2021
Chicago Architecture Center and Chicago Architectural Club announce competition calling for new visions for State of Illinois “Thompson Center”
Competition seeks to give State of Illinois Center new life while preserving its architecture and public character.
Wood | Jun 10, 2021
Three AEC firms launch a mass timber product for quicker school construction
TimberQuest brand seeks to avoid overinvestment in production that has plagued other CLT providers.
Office Buildings | Jun 10, 2021
The future of the workplace is social clubs
Office design experts from NELSON Worldwide propose a new concept for the workplace, one that resembles the social clubs of the past.Â