BD+C: What are the chief initiatives for BOMA in the coming year?
Boyd R. Zoccola: Our theme for the year is achieving high performance through innovation. One area is recruiting young professionals into real estate management. We’ve got a lot of young people in university real estate programs that want to be owners and entrepreneurs but may not be aware of careers in the day-to-day operations of property management—asset management, interacting with tenants, setting budgets, etc.
Our industry has an aging management group, and we need to reach out to the young people who will be carrying the water in our business through 2025. Our Thought Leaders Symposium at Georgetown University November 10 (www.boma.org/about/bomafoundation) is designed to make them aware of property management as a career.
Another area is benchmarking tools. We’re coming up on the end of the BOMA 7-Point Challenge, to make buildings 30% more efficient than the mid-level (50) building in Energy Star. It’s been a great success, with more than 3,000 buildings and 800 million square feet sharing their data with BOMA. Members like CBRE and USAA are already well beyond the 7-Point Challenge. BOMAStars is a tool to share the data, which will allow us to talk objectively to legislators or mayors about the positive strides we’re making.
BD+C: What national issues will BOMA be pursuing in the coming year?
BRZ: From a tax standpoint, the 15-year timeline for depreciating leasehold improvements expires at the end of the year; left unchanged, it reverts to 39 years. We think 15 years is a more realistic picture of the marketplace, and we want it to be made permanent.
We’re also concerned about an EPA initiative to require the removal of lead-based paint in office buildings. We don’t think there’s been enough study to justify that. The EPA is also considering treating stormwater runoff from office sites. We don’t think buildings are point sources under the Clean Water Act.
BD+C: What are the greatest concerns of BOMA members at this time?
BRZ: The economy is number one, of course. But, based on our research, we now know that work/life balance is number two. We didn’t even hear about that four years ago. All our members are being asked to do more with less, but there’s only so much time in the day, so how much time can they give to BOMA? That’s a concern for us as an organization.
Tenant retention is a big issue for members. It’s much easier to keep a tenant than to replace one. Having vacancies is the easiest way to decrease asset value. Our members are making improvements that tenants can see on a daily basis—common areas, restrooms, corridor finishes—to make sure their buildings are crisp and clean and don’t feel old. They’re making improvements with a two-year payback, but it’s the five- and 10-year paybacks where the overall cost just doesn’t make a business case, at least not without incentive dollars.
BD+C: How is the BOMA 360 program doing?
BRZ: BOMA 360 is about holistic best practices, how well you run your building with the systems that you have—standard operating procedures, emergency preparedness, Energy Star benchmarking, data sharing, etc. It’s just two years old, and we already have 300 certified buildings. Surveys are showing that 360 buildings are getting higher marks in tenant satisfaction than other buildings. When you look at the other designation programs out in the marketplace, we’ve exceeded all but one, LEED.
BD+C: When is the U.S. office market going to turn around?
BRZ: It’s kind of the haves and the have-nots. D.C., New York, San Francisco, Boston, they’re all doing very, very well. There are some other pockets, but for most BOMA members, our recovery is directly tied to jobs, and until we can reduce unemployment, we’re not going to see a turnaround in the office market.
Medical continues to be a strong sector across the country—MOBs, surgical centers, imaging, oncology, outpatient services. Mixed-use properties are becoming more prevalent, and we think they’re going to flourish.
BD+C: What’s your biggest business-related worry?
BRZ: From our company’s perspective, it’s how best to manage the inflation risk that we perceive as coming in the marketplace. We think it’s going to happen.
The other has to do with staff retention. Over the last three years, we asked people to go without raises and employer contributions to 401(k) plans. I believe that many BOMA members, large and small, are trying to manage their staff retention, to make up for the cuts of the last three years.
BD+C: How can BD+C readers—architects, engineers, and contractors—work more effectively with BOMA members as clients?
BRZ: From a personal perspective, I’m buying those services based on quality of service and ability to deliver on time; price is in third place. It’s all about timing, and you might be one of the three or four firms that I throw into an RFP process. I don’t shotgun out an RFP to 20 firms.
Now’s the time to market within your niche. Don’t try to be everything to everyone. We hear from a lot of firms who want to do medical buildings but have no experience, and they wonder why we don’t pick them.
Make sure that you’re marketing to multiple people within a company. If that one person at the top goes, you’re vulnerable. Make sure that if you have a transition in a client organization, you can survive a CEO change.
Finally, it’s the last 2% of every job that’s the most difficult, and that’s the time to finish strong. Don’t give your client any reason to make a change. BD+C
Related Stories
Geothermal Technology | Jul 29, 2024
Rochester, Minn., plans extensive geothermal network
The city of Rochester, Minn., home of the famed Mayo Clinic, is going big on geothermal networks. The city is constructing Thermal Energy Networks (TENs) that consist of ambient pipe loops connecting multiple buildings and delivering thermal heating and cooling energy via water-source heat pumps.
High-rise Construction | Jul 29, 2024
Safdie Architects’ Shanghai office tower features glass-enclosed corner garden that ascends the 35-story structure
Safdie Architects has announced the completion of LuOne Mixed-Use Complex—a business, retail, and entertainment development in the Luwan district of Shanghai, China. The mixed-use complex consists of an eight-level retail galleria, which opened in 2018, and a 35-story office tower, which recently reached completion.
Casinos | Jul 26, 2024
New luxury resort casino will be regional draw for Shreveport, Louisiana area
Live! Casino & Hotel Louisiana, the first land-based casino in the Shreveport-Bossier market, recently topped off. The $270+ project will serve as a regional destination for world-class gaming, dining, entertainment, and hotel amenities.
Smart Buildings | Jul 25, 2024
A Swiss startup devises an intelligent photovoltaic façade that tracks and moves with the sun
Zurich Soft Robotics says Solskin can reduce building energy consumption by up to 80% while producing up to 40% more electricity than comparable façade systems.
Codes and Standards | Jul 25, 2024
GSA and DOE select technologies to evaluate for commercial building decarbonization
The General Services Administration and the U.S. Department of Energy have selected 17 innovative building technologies to evaluate in real-world settings throughout GSA’s real estate portfolio.
Great Solutions | Jul 23, 2024
41 Great Solutions for architects, engineers, and contractors
AI ChatBots, ambient computing, floating MRIs, low-carbon cement, sunshine on demand, next-generation top-down construction. These and 35 other innovations make up our 2024 Great Solutions Report, which highlights fresh ideas and innovations from leading architecture, engineering, and construction firms.
Senior Living Design | Jul 23, 2024
The growing importance of cultural representation in senior living communities
Perkins Eastman architect Mwanzaa Brown reflects on the ties between architecture, interior design, and the history and heritage of a senior living community’s population.
MFPRO+ News | Jul 22, 2024
Miami luxury condominium tower will have more than 50,000 sf of amenities
Continuum Club & Residences, a new 32-story luxury condominium tower in the coveted North Bay Village of Miami will feature more than 50,000 sf of indoor and outdoor amenities. The program includes a waterfront restaurant, dining terraces with resident privileges, and a private dining room outdoor pavilion.
Healthcare Facilities | Jul 22, 2024
5 healthcare building sector trends for 2024-2025
Interactive patient care systems and trauma-informed design are among two emerging trends in the U.S. healthcare building sector, according to BD+C's 2024 Healthcare Annual Report (free download; short registration required).
MFPRO+ News | Jul 22, 2024
6 multifamily WAFX 2024 Prize winners
Over 30 projects tackling global challenges such as climate change, public health, and social inequality have been named winners of the World Architecture Festival’s WAFX Awards.