BD+C: What are the chief initiatives for BOMA in the coming year?
Boyd R. Zoccola: Our theme for the year is achieving high performance through innovation. One area is recruiting young professionals into real estate management. We’ve got a lot of young people in university real estate programs that want to be owners and entrepreneurs but may not be aware of careers in the day-to-day operations of property management—asset management, interacting with tenants, setting budgets, etc.
Our industry has an aging management group, and we need to reach out to the young people who will be carrying the water in our business through 2025. Our Thought Leaders Symposium at Georgetown University November 10 (www.boma.org/about/bomafoundation) is designed to make them aware of property management as a career.
Another area is benchmarking tools. We’re coming up on the end of the BOMA 7-Point Challenge, to make buildings 30% more efficient than the mid-level (50) building in Energy Star. It’s been a great success, with more than 3,000 buildings and 800 million square feet sharing their data with BOMA. Members like CBRE and USAA are already well beyond the 7-Point Challenge. BOMAStars is a tool to share the data, which will allow us to talk objectively to legislators or mayors about the positive strides we’re making.
BD+C: What national issues will BOMA be pursuing in the coming year?
BRZ: From a tax standpoint, the 15-year timeline for depreciating leasehold improvements expires at the end of the year; left unchanged, it reverts to 39 years. We think 15 years is a more realistic picture of the marketplace, and we want it to be made permanent.
We’re also concerned about an EPA initiative to require the removal of lead-based paint in office buildings. We don’t think there’s been enough study to justify that. The EPA is also considering treating stormwater runoff from office sites. We don’t think buildings are point sources under the Clean Water Act.
BD+C: What are the greatest concerns of BOMA members at this time?
BRZ: The economy is number one, of course. But, based on our research, we now know that work/life balance is number two. We didn’t even hear about that four years ago. All our members are being asked to do more with less, but there’s only so much time in the day, so how much time can they give to BOMA? That’s a concern for us as an organization.
Tenant retention is a big issue for members. It’s much easier to keep a tenant than to replace one. Having vacancies is the easiest way to decrease asset value. Our members are making improvements that tenants can see on a daily basis—common areas, restrooms, corridor finishes—to make sure their buildings are crisp and clean and don’t feel old. They’re making improvements with a two-year payback, but it’s the five- and 10-year paybacks where the overall cost just doesn’t make a business case, at least not without incentive dollars.
BD+C: How is the BOMA 360 program doing?
BRZ: BOMA 360 is about holistic best practices, how well you run your building with the systems that you have—standard operating procedures, emergency preparedness, Energy Star benchmarking, data sharing, etc. It’s just two years old, and we already have 300 certified buildings. Surveys are showing that 360 buildings are getting higher marks in tenant satisfaction than other buildings. When you look at the other designation programs out in the marketplace, we’ve exceeded all but one, LEED.
BD+C: When is the U.S. office market going to turn around?
BRZ: It’s kind of the haves and the have-nots. D.C., New York, San Francisco, Boston, they’re all doing very, very well. There are some other pockets, but for most BOMA members, our recovery is directly tied to jobs, and until we can reduce unemployment, we’re not going to see a turnaround in the office market.
Medical continues to be a strong sector across the country—MOBs, surgical centers, imaging, oncology, outpatient services. Mixed-use properties are becoming more prevalent, and we think they’re going to flourish.
BD+C: What’s your biggest business-related worry?
BRZ: From our company’s perspective, it’s how best to manage the inflation risk that we perceive as coming in the marketplace. We think it’s going to happen.
The other has to do with staff retention. Over the last three years, we asked people to go without raises and employer contributions to 401(k) plans. I believe that many BOMA members, large and small, are trying to manage their staff retention, to make up for the cuts of the last three years.
BD+C: How can BD+C readers—architects, engineers, and contractors—work more effectively with BOMA members as clients?
BRZ: From a personal perspective, I’m buying those services based on quality of service and ability to deliver on time; price is in third place. It’s all about timing, and you might be one of the three or four firms that I throw into an RFP process. I don’t shotgun out an RFP to 20 firms.
Now’s the time to market within your niche. Don’t try to be everything to everyone. We hear from a lot of firms who want to do medical buildings but have no experience, and they wonder why we don’t pick them.
Make sure that you’re marketing to multiple people within a company. If that one person at the top goes, you’re vulnerable. Make sure that if you have a transition in a client organization, you can survive a CEO change.
Finally, it’s the last 2% of every job that’s the most difficult, and that’s the time to finish strong. Don’t give your client any reason to make a change. BD+C
Related Stories
Lighting | Aug 2, 2017
Dynamic white lighting mimics daylighting
By varying an LED luminaire’s color temperature, it is possible to mimic daylighting, to some extent, and the natural circadian rhythms that accompany it, writes DLR Group’s Sean Avery.
Healthcare Facilities | Aug 2, 2017
8 healthcare design lessons from shadowing a nurse
From the surprising number of “hunting and gathering” trips to the need for quiet spaces for phone calls, interior designer Carolyn Fleetwood Blake shares her takeaways from a day shadowing a nurse.
Sponsored | Architects | Aug 2, 2017
Are visual ergonomics the new key to project delivery?
An Australian Home Theater Company is out to prove that the easier you can see it, the easier you can sell it.
Multifamily Housing | Jul 27, 2017
Apartment market index: Business conditions soften, but still solid
Despite some softness at the high end of the apartment market, demand for apartments will continue to be substantial for years to come, according to the National Multifamily Housing Council.
Multifamily Housing | Jul 27, 2017
Game rooms and game simulators popular amenities in multifamily developments
The number of developments providing space for physical therapy was somewhat surprising, according to a new survey.
Building Enclosure Systems | Jul 26, 2017
Balcony and roof railings and the code: Maintain, repair, or replace? [AIA course]
Lacking familiarity with current requirements, some owners or managers complete a roof or balcony rehabilitation, only to learn after the fact that they need to tear noncompliant railings out of their new roof or terrace and install new ones.
Office Buildings | Jul 26, 2017
Meeting space leads to innovation
PDR Principal Larry Lander explains how to design for workplaces where four generations are working together.
Architects | Jul 25, 2017
AIA 2030 Commitment expands beyond 400 architecture firms
The 2016 Progress Report is now available.
Multifamily Housing | Jul 19, 2017
Student housing trends: The transformation of co-living in college
The Student Hotel is representative of a new model for delivering housing solutions for students globally.
Designers | Jul 19, 2017
5 laws every designer can live by
What is design? Who are designers? And are there any common laws or rules than can unite the many types of design that exist?