BD+C: What are the chief initiatives for BOMA in the coming year?
Boyd R. Zoccola: Our theme for the year is achieving high performance through innovation. One area is recruiting young professionals into real estate management. We’ve got a lot of young people in university real estate programs that want to be owners and entrepreneurs but may not be aware of careers in the day-to-day operations of property management—asset management, interacting with tenants, setting budgets, etc.
Our industry has an aging management group, and we need to reach out to the young people who will be carrying the water in our business through 2025. Our Thought Leaders Symposium at Georgetown University November 10 (www.boma.org/about/bomafoundation) is designed to make them aware of property management as a career.
Another area is benchmarking tools. We’re coming up on the end of the BOMA 7-Point Challenge, to make buildings 30% more efficient than the mid-level (50) building in Energy Star. It’s been a great success, with more than 3,000 buildings and 800 million square feet sharing their data with BOMA. Members like CBRE and USAA are already well beyond the 7-Point Challenge. BOMAStars is a tool to share the data, which will allow us to talk objectively to legislators or mayors about the positive strides we’re making.
BD+C: What national issues will BOMA be pursuing in the coming year?
BRZ: From a tax standpoint, the 15-year timeline for depreciating leasehold improvements expires at the end of the year; left unchanged, it reverts to 39 years. We think 15 years is a more realistic picture of the marketplace, and we want it to be made permanent.
We’re also concerned about an EPA initiative to require the removal of lead-based paint in office buildings. We don’t think there’s been enough study to justify that. The EPA is also considering treating stormwater runoff from office sites. We don’t think buildings are point sources under the Clean Water Act.
BD+C: What are the greatest concerns of BOMA members at this time?
BRZ: The economy is number one, of course. But, based on our research, we now know that work/life balance is number two. We didn’t even hear about that four years ago. All our members are being asked to do more with less, but there’s only so much time in the day, so how much time can they give to BOMA? That’s a concern for us as an organization.
Tenant retention is a big issue for members. It’s much easier to keep a tenant than to replace one. Having vacancies is the easiest way to decrease asset value. Our members are making improvements that tenants can see on a daily basis—common areas, restrooms, corridor finishes—to make sure their buildings are crisp and clean and don’t feel old. They’re making improvements with a two-year payback, but it’s the five- and 10-year paybacks where the overall cost just doesn’t make a business case, at least not without incentive dollars.
BD+C: How is the BOMA 360 program doing?
BRZ: BOMA 360 is about holistic best practices, how well you run your building with the systems that you have—standard operating procedures, emergency preparedness, Energy Star benchmarking, data sharing, etc. It’s just two years old, and we already have 300 certified buildings. Surveys are showing that 360 buildings are getting higher marks in tenant satisfaction than other buildings. When you look at the other designation programs out in the marketplace, we’ve exceeded all but one, LEED.
BD+C: When is the U.S. office market going to turn around?
BRZ: It’s kind of the haves and the have-nots. D.C., New York, San Francisco, Boston, they’re all doing very, very well. There are some other pockets, but for most BOMA members, our recovery is directly tied to jobs, and until we can reduce unemployment, we’re not going to see a turnaround in the office market.
Medical continues to be a strong sector across the country—MOBs, surgical centers, imaging, oncology, outpatient services. Mixed-use properties are becoming more prevalent, and we think they’re going to flourish.
BD+C: What’s your biggest business-related worry?
BRZ: From our company’s perspective, it’s how best to manage the inflation risk that we perceive as coming in the marketplace. We think it’s going to happen.
The other has to do with staff retention. Over the last three years, we asked people to go without raises and employer contributions to 401(k) plans. I believe that many BOMA members, large and small, are trying to manage their staff retention, to make up for the cuts of the last three years.
BD+C: How can BD+C readers—architects, engineers, and contractors—work more effectively with BOMA members as clients?
BRZ: From a personal perspective, I’m buying those services based on quality of service and ability to deliver on time; price is in third place. It’s all about timing, and you might be one of the three or four firms that I throw into an RFP process. I don’t shotgun out an RFP to 20 firms.
Now’s the time to market within your niche. Don’t try to be everything to everyone. We hear from a lot of firms who want to do medical buildings but have no experience, and they wonder why we don’t pick them.
Make sure that you’re marketing to multiple people within a company. If that one person at the top goes, you’re vulnerable. Make sure that if you have a transition in a client organization, you can survive a CEO change.
Finally, it’s the last 2% of every job that’s the most difficult, and that’s the time to finish strong. Don’t give your client any reason to make a change. BD+C
Related Stories
School Construction | May 11, 2022
New Digital Learning Commons at Rutgers supports doctoral programs in over 16 disciplines
The new Digital Learning Commons at the Rutgers University Archibald S. Alexander Library provides students in over 16 courses of study and four professional schools with spacious collaborative and study space.
Esports Arenas | May 11, 2022
Design firm Populous partners with esports company on digital art NFT collection
Design firm Populous and multidiscipline esports organization Kansas City Pioneers have partnered on a five-part NFT collection.
Multifamily Housing | May 11, 2022
Kitchen+Bath AMENITIES – Take the survey for a chance at a $50 gift card
MULTIFAMILY DESIGN + CONSTRUCTION is conducting a research study on the use of kitchen and bath products in the $106 billion multifamily construction sector.
Building Team | May 11, 2022
Miami to get its first supertall building
After completing its first supertall building, 111 W 57th Street in New York, developer PMG is now preparing for the groundbreaking of the first supertall in Miami: Waldorf Astoria Miami.
Sponsored | BD+C University Course | May 10, 2022
Designing smarter places of learning
This course explains the how structural steel building systems are suited to construction of education facilities.
Performing Arts Centers | May 10, 2022
A historic performance space is transformed to reinforce a campus’ Arts District
Connecticut College’s Athey Center for Performance and Research at Palmer Auditorium balances the old and new.
Market Data | May 10, 2022
Hybrid work could result in 20% less demand for office space
Global office demand could drop by between 10% and 20% as companies continue to develop policies around hybrid work arrangements, a Barclays analyst recently stated on CNBC.
Multifamily Housing | May 10, 2022
Multifamily rents up 14.3% in 2022
The average U.S. asking rent for multifamily housing increased $15 in April to an all-time high of $1,659, according to Yardi Matrix.
Headquarters | May 10, 2022
JPMorgan Chase’s new all-electric headquarters to have net-zero operational emissions
JPMorgan Chase’s recently unveiled plans for its new global headquarters building in New York City that is rife with impressive sustainability credentials.
Building Team | May 9, 2022
Cincinnati’s Andrew J Brady Music Center transforms the city’s riverfront
In Cincinnati, Ohio, the Andrew J Brady Music Center aims to connect audiences with live music while transforming Cincinnati’s riverfront.