Over the past eight years, the general contractor Swinerton went through an up and down growth trajectory that was limited by where it operated and the products it focused on.
In 2018, the company—which dates back to 1888—came out with its March to 2030, a blueprint for future growth that emphasizes product and geographic diversity. Since that plan came to light, the firm has expanded into Texas, Atlanta, Charlotte, and Raleigh. And now, it is making its boldest move by opening its first office in New York City, which Swinerton envisions becoming its hub for the Northeast.
That’s a tall order, given that the company had virtually no presence in that part of the country outside of some work in New Jersey by its renewable energy group. But the COVID-19 pandemic created what Swinerton’s CEO Eric Foster calls “an opportunity in crisis.”
“We feel the need to answer the call to build back better and stronger in post-pandemic New York,” says David Callis, Swinerton’s president and COO.
Running the New York office is Andrew Pearl, a 14-year company veteran who grew up in northern New Jersey but had spent his entire career, until now, with Swinerton in San Diego and San Francisco. “I never intended to stay in California,” Pearl tells BD+C, and he’s been pushing the company to open a branch in New York practically since he joined the firm.
After the coronavirus hit, Swinerton’s executives approached Pearl in the spring of 2020 about accelerating the company’s growth plans for the Northeast. Swinerton officially opens its New York office today at 292 Madison Avenue with 10 fulltime employees.
HOMING IN ON EXISTING ACCOUNTS
Andrew Pearl, Swinerton's New York division manager, has been urging his firm to expand into New York City for more than a decade. Image: Swinerton.
Pearl, whose title is Vice President and Division Manager, says that for the next 12 to 18 months, the New York office’s strategy is to serve the firm’s 75-plus accounts with which it has master agreements. These include technology companies, big banks, and insurance companies. Indeed, the first job the New York office booked is a “small” project for one of its tech clients.
“Many of these clients have been asking us to expand east to do work for them, and now we can finally say ‘yes,’” says Pearl. He adds that the types of projects Swinerton’s New York office is focusing on initially are corporate interiors, aviation, and healthcare/life sciences.
LEVERAGING DIFFERENTIATORS
The New York metro area is the largest and one of the most competitive commercial construction markets in the U.S. Prior to the pandemic, the value of commercial and multifamily starts in the area stood at $30.9 billion in 2019, according to Dodge Data & Analytics estimates.
To get the word out about its new office, Swinerton has hired a local P.R. agency, Cathy Callegari Public Relations, whose client list includes several other construction and engineering firms. Pearl is also in the process of joining a nonprofit that specializes in community building and neighborhood revitalization, and that Swinerton is part of in nine other cities.
And while Swinerton is the new kid on the block in New York, Pearl believes that this $5 billion company, with 20 offices in nine states, can leverage several “differentiators” when pitching new and existing customers. For example, earlier this year Swinerton launched its Timberlab brand for mass timber delivery and integration. Its renewable energy group is active in 28 states. It has a real estate redevelopment business, and a design-build collaboration called Perq with the engineering firm Walker Consultants.
Pearl says the company also has operations in Philadelphia and northern Virginia that now fall under the New York office umbrella.
Related Stories
| Jan 4, 2011
Product of the Week: Zinc cladding helps border crossing blend in with surroundings
Zinc panels provide natural-looking, durable cladding for an administrative building and toll canopies at the newly expanded Queenstown Plaza U.S.-Canada border crossing at the Niagara Gorge. Toronto’s Moriyama & Teshima Architects chose the zinc alloy panels for their ability to blend with the structures’ scenic surroundings, as well as for their low maintenance and sustainable qualities. The structures incorporate 14,000 sf of Rheinzink’s branded Angled Standing Seam and Reveal Panels in graphite gray.
| Jan 4, 2011
6 green building trends to watch in 2011
According to a report by New York-based JWT Intelligence, there are six key green building trends to watch in 2011, including: 3D printing, biomimicry, and more transparent and accurate green claims.
| Jan 4, 2011
LEED 2012: 10 changes you should know about
The USGBC is beginning its review and planning for the next version of LEED—LEED 2012. The draft version of LEED 2012 is currently in the first of at least two public comment periods, and it’s important to take a look at proposed changes to see the direction USGBC is taking, the plans they have for LEED, and—most importantly—how they affect you.
| Jan 4, 2011
California buildings: now even more efficient
New buildings in California must now be more sustainable under the state’s Green Building Standards Code, which took effect with the new year. CALGreen, the first statewide green building code in the country, requires new buildings to be more energy efficient, use less water, and emit fewer pollutants, among many other requirements. And they have the potential to affect LEED ratings.
| Jan 4, 2011
New Years resolutions for architects, urban planners, and real estate developers
Roger K. Lewis, an architect and a professor emeritus of architecture at the University of Maryland, writes in the Washington Post about New Years resolutions he proposes for anyone involved in influencing buildings and cities. Among his proposals: recycle and reuse aging or obsolete buildings instead of demolishing them; amend or eliminate out-of-date, obstructive, and overly complex zoning ordinances; and make all city and suburban streets safe for cyclists and pedestrians.
| Jan 4, 2011
An official bargain, White House loses $79 million in property value
One of the most famous office buildings in the world—and the official the residence of the President of the United States—is now worth only $251.6 million. At the top of the housing boom, the 132-room complex was valued at $331.5 million (still sounds like a bargain), according to Zillow, the online real estate marketplace. That reflects a decline in property value of about 24%.
| Jan 4, 2011
Grubb & Ellis predicts commercial real estate recovery
Grubb & Ellis Company, a leading real estate services and investment firm, released its 2011 Real Estate Forecast, which foresees the start of a slow recovery in the leasing market for all property types in the coming year.
| Jan 4, 2011
Furniture Sustainability Standard - Approved by ANSI and Released for Distribution
BIFMA International recently announced formal American National Standards Institute (ANSI) approval and release of the ANSI/BIFMA e3-2010 Furniture Sustainability Standard. The e3 standard represents a structured methodology to evaluate the "sustainable" attributes of furniture products and constitutes the technical criteria of the level product certification program.
| Dec 28, 2010
Project of the Week: Community college for next-gen Homeland Security personnel
The College of DuPage, Glen Ellyn, Ill., began work on the Homeland Security Education Center, which will prepare future emergency personnel to tackle terrorist attacks and disasters. The $25 million, 61,100-sf building’s centerpiece will be an immersive interior street lab for urban response simulations.