Over the past eight years, the general contractor Swinerton went through an up and down growth trajectory that was limited by where it operated and the products it focused on.
In 2018, the company—which dates back to 1888—came out with its March to 2030, a blueprint for future growth that emphasizes product and geographic diversity. Since that plan came to light, the firm has expanded into Texas, Atlanta, Charlotte, and Raleigh. And now, it is making its boldest move by opening its first office in New York City, which Swinerton envisions becoming its hub for the Northeast.
That’s a tall order, given that the company had virtually no presence in that part of the country outside of some work in New Jersey by its renewable energy group. But the COVID-19 pandemic created what Swinerton’s CEO Eric Foster calls “an opportunity in crisis.”
“We feel the need to answer the call to build back better and stronger in post-pandemic New York,” says David Callis, Swinerton’s president and COO.
Running the New York office is Andrew Pearl, a 14-year company veteran who grew up in northern New Jersey but had spent his entire career, until now, with Swinerton in San Diego and San Francisco. “I never intended to stay in California,” Pearl tells BD+C, and he’s been pushing the company to open a branch in New York practically since he joined the firm.
After the coronavirus hit, Swinerton’s executives approached Pearl in the spring of 2020 about accelerating the company’s growth plans for the Northeast. Swinerton officially opens its New York office today at 292 Madison Avenue with 10 fulltime employees.
HOMING IN ON EXISTING ACCOUNTS
Andrew Pearl, Swinerton's New York division manager, has been urging his firm to expand into New York City for more than a decade. Image: Swinerton.
Pearl, whose title is Vice President and Division Manager, says that for the next 12 to 18 months, the New York office’s strategy is to serve the firm’s 75-plus accounts with which it has master agreements. These include technology companies, big banks, and insurance companies. Indeed, the first job the New York office booked is a “small” project for one of its tech clients.
“Many of these clients have been asking us to expand east to do work for them, and now we can finally say ‘yes,’” says Pearl. He adds that the types of projects Swinerton’s New York office is focusing on initially are corporate interiors, aviation, and healthcare/life sciences.
LEVERAGING DIFFERENTIATORS
The New York metro area is the largest and one of the most competitive commercial construction markets in the U.S. Prior to the pandemic, the value of commercial and multifamily starts in the area stood at $30.9 billion in 2019, according to Dodge Data & Analytics estimates.
To get the word out about its new office, Swinerton has hired a local P.R. agency, Cathy Callegari Public Relations, whose client list includes several other construction and engineering firms. Pearl is also in the process of joining a nonprofit that specializes in community building and neighborhood revitalization, and that Swinerton is part of in nine other cities.
And while Swinerton is the new kid on the block in New York, Pearl believes that this $5 billion company, with 20 offices in nine states, can leverage several “differentiators” when pitching new and existing customers. For example, earlier this year Swinerton launched its Timberlab brand for mass timber delivery and integration. Its renewable energy group is active in 28 states. It has a real estate redevelopment business, and a design-build collaboration called Perq with the engineering firm Walker Consultants.
Pearl says the company also has operations in Philadelphia and northern Virginia that now fall under the New York office umbrella.
Related Stories
| Aug 29, 2013
McCownGordon Construction plans Kansas office
In response to business growth and client demand, McCownGordon Construction of Kansas City announced today it is opening an office in the State of Kansas located in Manhattan, Kan.
| Aug 27, 2013
Industrial Sector Report [2013 Giants 300 Report]
Building Design+Construction's rankings of the nation's largest industrial sector design and construction firms, as reported in the 2013 Giants 300 Report.
| Aug 26, 2013
What you missed last week: Architecture billings up again; record year for hotel renovations; nation's most expensive real estate markets
BD+C's roundup of the top construction market news for the week of August 18 includes the latest architecture billings index from AIA and a BOMA study on the nation's most and least expensive commercial real estate markets.
| Aug 26, 2013
Chicago Bears kick off season at renovated Halas Hall
An upgraded locker room, expanded weight room, and updated dining room with an outdoor patio greeted the Chicago Bears when they arrived at Halas Hall for practice this month. The improvements are part of a major expansion and renovation of the Bears’ headquarters in Lake Forest, Ill., completed by Mortenson Construction in less than seven months.
| Aug 22, 2013
Energy-efficient glazing technology [AIA Course]
This course discuses the latest technological advances in glazing, which make possible ever more efficient enclosures with ever greater glazed area.
| Aug 22, 2013
Warehouse remake: Conversion project turns derelict freight terminal into modern office space [slideshow]
The goal of the Freight development is to attract businesses to an abandoned industrial zone north of downtown Denver.
| Aug 21, 2013
First look: Petersen Automotive Museum's dramatic facelift
One of the world's largest automotive museums unveils plans for a stunning, sculptured metal exterior and cutting-edge interior upgrades.
| Aug 20, 2013
40 Under 40 retrospective: ‘U40s’ take on continuing ed, snake’s blood
Every month we’ll be touching base with past 40 Under 40 honorees to see what’s been happening in their professional and personal lives since winning the award. This month: An accomplished author of test-prep books and an architect who headed to China when the American economy turned sour.
| Aug 20, 2013
Top Data Center Construction Firms [2013 Giants 300 Report]
DPR, Balfour Beatty, Holder head Building Design+Construction's 2013 ranking of the largest data center contractors and construction management firms in the U.S.
| Aug 20, 2013
First look: $550 million Billie Jean King National Tennis Center renovation
The United States Tennis Association has announced its plans for a sweeping transformation of the USTABillie Jean King National Tennis Center that will include the construction of two new stadiums, as well as a retractable roof over Arthur Ashe Stadium. The transformation will be implemented in three phases to begin at the conclusion of the 2013 US Open, with the goal of overall completion by the 2018 US Open.