Over the past eight years, the general contractor Swinerton went through an up and down growth trajectory that was limited by where it operated and the products it focused on.
In 2018, the company—which dates back to 1888—came out with its March to 2030, a blueprint for future growth that emphasizes product and geographic diversity. Since that plan came to light, the firm has expanded into Texas, Atlanta, Charlotte, and Raleigh. And now, it is making its boldest move by opening its first office in New York City, which Swinerton envisions becoming its hub for the Northeast.
That’s a tall order, given that the company had virtually no presence in that part of the country outside of some work in New Jersey by its renewable energy group. But the COVID-19 pandemic created what Swinerton’s CEO Eric Foster calls “an opportunity in crisis.”
“We feel the need to answer the call to build back better and stronger in post-pandemic New York,” says David Callis, Swinerton’s president and COO.
Running the New York office is Andrew Pearl, a 14-year company veteran who grew up in northern New Jersey but had spent his entire career, until now, with Swinerton in San Diego and San Francisco. “I never intended to stay in California,” Pearl tells BD+C, and he’s been pushing the company to open a branch in New York practically since he joined the firm.
After the coronavirus hit, Swinerton’s executives approached Pearl in the spring of 2020 about accelerating the company’s growth plans for the Northeast. Swinerton officially opens its New York office today at 292 Madison Avenue with 10 fulltime employees.
HOMING IN ON EXISTING ACCOUNTS
Andrew Pearl, Swinerton's New York division manager, has been urging his firm to expand into New York City for more than a decade. Image: Swinerton.
Pearl, whose title is Vice President and Division Manager, says that for the next 12 to 18 months, the New York office’s strategy is to serve the firm’s 75-plus accounts with which it has master agreements. These include technology companies, big banks, and insurance companies. Indeed, the first job the New York office booked is a “small” project for one of its tech clients.
“Many of these clients have been asking us to expand east to do work for them, and now we can finally say ‘yes,’” says Pearl. He adds that the types of projects Swinerton’s New York office is focusing on initially are corporate interiors, aviation, and healthcare/life sciences.
LEVERAGING DIFFERENTIATORS
The New York metro area is the largest and one of the most competitive commercial construction markets in the U.S. Prior to the pandemic, the value of commercial and multifamily starts in the area stood at $30.9 billion in 2019, according to Dodge Data & Analytics estimates.
To get the word out about its new office, Swinerton has hired a local P.R. agency, Cathy Callegari Public Relations, whose client list includes several other construction and engineering firms. Pearl is also in the process of joining a nonprofit that specializes in community building and neighborhood revitalization, and that Swinerton is part of in nine other cities.
And while Swinerton is the new kid on the block in New York, Pearl believes that this $5 billion company, with 20 offices in nine states, can leverage several “differentiators” when pitching new and existing customers. For example, earlier this year Swinerton launched its Timberlab brand for mass timber delivery and integration. Its renewable energy group is active in 28 states. It has a real estate redevelopment business, and a design-build collaboration called Perq with the engineering firm Walker Consultants.
Pearl says the company also has operations in Philadelphia and northern Virginia that now fall under the New York office umbrella.
Related Stories
| Jun 30, 2014
Philip Johnson’s iconic World's Fair 'Tent of Tomorrow' to receive much needed restoration funding
A neglected Queens landmark that once reflected the "excitement and hopefulness" at the beginning of the Space Age may soon be restored.
| Jun 30, 2014
Research finds continued growth of design-build throughout United States
New research findings indicate that for the first time more than half of projects above $10 million are being completed through design-build project delivery.
| Jun 30, 2014
Narrow San Francisco lots to be developed into micro-units
As a solution to San Francisco’s density and low housing supply compared to demand, local firms Build Inc. and Macy Architecture each are to build micro-unit housing in a small parcel of land in Hayes Valley.
| Jun 30, 2014
Arup's vision of the future of rail: driverless trains, maintenance drones, and automatic freight delivery
In its Future of Rail 2050 report, Arup reveals a vision of the future of rail travel in light of trends such as urban population growth, climate change, and emerging technologies.
| Jun 30, 2014
4 design concepts that remake the urban farmer's market
The American Institute of Architects held a competition to solve the farmer's markets' biggest design dilemma: lightweight, bland canopies that although convenient, does not protect much from the elements.
| Jun 30, 2014
Harvard releases the State of the Nation’s Housing 2014
Although the housing industry saw notable increases in construction, home prices, and sales in 2013, household growth has yet to fully recover from the effects of the recession, according to a new Harvard University report.
| Jun 30, 2014
OMA's The Interlace honored as one of the world's most 'community-friendly' high-rises
The 1,040-unit apartment complex in Singapore has won the inaugural Urban Habitat award from the Council on Tall Buildings and Urban Habitat, which highlights projects that demonstrate a positive contribution to the surrounding environment.
| Jun 30, 2014
Work starts on Jean Nouvel-designed European Patent Office in the Netherlands [slideshow]
With around 80,000 sm and a budget of €205 million self-financed by the EPO, the complex will be one of the biggest office construction sites ever in the Netherlands.
| Jun 30, 2014
Growth of crowdfunding, public-private partnerships among top trends in architecture marketplace
A new report by the American Institute of Architects highlights several emerging trends in the architecture marketplace, including the growth of the P3 project delivery model and designing for health.
| Jun 30, 2014
Report recommends making infrastructure upgrades a cabinet-level priority
The ASCE estimates that $3.6 trillion must be invested by 2020 to make critically needed upgrades and expansions of national infrastructure—and avoid trillions of dollars in lost business sales, exports, disposable income, and GDP.