The general contractor Swinerton has rolled out a new brand identity that reflects the businesses it has added or evolved into over the past several years.
The San Francisco-based company, which is celebrating its 130th anniversary this year, is probably best known as Swinerton Builders, a brand it started using in 2001. But over the past six or seven years, the company has diversified in different directions.
In 2008, it launched Swinerton Renewable Energy, which has grown to become the largest builder of solar power plants in the U.S., with $1.5 billion in revenue last year, and the third-largest in the world.
Swinerton Renewable Energy has served the company as a platform for international growth. Over the past four years, it has built nine solar power plants in Canada, and a 750-MW solar power plant in Mexico.
Within its renewable energy unit, which is based in San Diego, Swinerton launched SOLV in 2012, a division focused on operating and maintaining solar utility plants. SOLV is now the largest company of its kind, managing more than 6 MW of power, and with 150 employees dedicated to that business. Last year, GTM Research and SOLICHAMBA identified SOLV the top service provider in the global operations and maintenance market for the second consecutive year.
Swinerton's new logo shows an architect and contractor pointing “outside the box,” which emphasizes the company's expanding into new businesses and markets. Image: Swinerton
Seeking better profit on work
Swinerton isn’t walking away from general contracting work; far from it. “We’re still a commercial GC at heart,” says Jeff Hoopes, a 34-year company vet who has been its CEO and Chairman since 2013. Under his leadership, Swinerton has expanded its reach beyond the western states by opening offices in Atlanta five years ago, Raleigh two years ago, and Charlotte last fall.
One of Swinerton’s larger current projects is Oceanwide Center, which it’s building in joint venture with the GC Webcor. When completed in 2021, Oceanwide’s two towers in San Francisco Transit Center district will include 265 residential units, a five-story-tall 26,000-sf public square, and a 169-key Waldorf Astoria hotel.
But it’s tough making money as a contractor, Hoopes laments. The industry averages only about 1% of a project’s revenue for contracting fees. “We’re looking at five times that” from the new businesses that Swinerton has moved into, Hoopes says.
So the company has been pulling away from government contracting projects, primarily because Congress has been inconsistent about funding them properly. Conversely, Swinerton is doing more co-investing with developer clients on projects like a 300-unit housing complex in Houston it recently worked on.
Hoopes says his company has also been transitioning into more self-perform work. It has 850 employees in California alone who do drywall. Swinerton designs and builds parking structures. And it wants to get into concrete pouring, and to either start up or purchase an electrical contractor. “We want to control more of every job,” says Hoopes.
Swinerton currently has around 2,000 “craft” workers in the field, along with 1,950 salaried employees, and 500-1,000 who work in the renewable energy business. When asked if, like many other GCs, his company has had trouble finding workers, Hoopes says that trades “want to work for a GC … because we’re employee owned, have good benefits, and offer career opportunities.”
Swinerton is 50% employee owned and 50% management owned. Its status as an ESOP is one of the reasons why Hoopes says he’s more concerned about growing Swinerton’s bottom line than he is about increasing its revenue, which nonetheless hit $4 billion last year and is projected to increase to $4.5 billion in 2018.
Swinerton is still committed to commercial building. One of its major projects is Oceanwide Center in San Francisco. Image: Swinerton
Still exploring new territories
To that end, Swinerton, with 15 offices and 11 practices, is looking at opening offices in New York and Chicago. It is also getting into the business of turning animal waste into energy. In July its plant on 42 acres in Warsaw, N.C., will be fully funded. That plant—which Swinerton owns in partnership with Carbon Cycle Energy—is set up to convert 4,200 tons of solid and liquid biodegradable materials per day to 6,500 dekatherms of biomethane gas. At full capacity, this plant will generate more than 1 billion cubic meters of pipeline-quality gas over the length of its 15-year contract with Duke Energy. That would be enough to power 32,000 houses.
Swinerton also has waste conversion plants in Phoenix and Missouri.
As part of its rebranding, Swinerton has made changes at its philanthropic arm, The Swinerton Foundation, which it started in 2002. The Foundation is transitioning from a private to a public nonprofit organization, and its new focus areas are equitable education, resilient communities, and workplace development.
Related Stories
Codes and Standards | Jul 8, 2024
New York State building code update would ban fossil fuels in new buildings
New York’s Building Code Council is set to include the All-Electric Buildings Act in its 2025 code update. The Act would ban natural gas and other fossil fuels in new buildings.
AEC Tech Innovation | Jul 4, 2024
Caution competes with inevitability at conference exploring artificial intelligence for design and construction
Hosted by PSMJ, AEC Innovate in Boston found an AEC industry anxiously at the threshold of change.
Building Team | Jul 3, 2024
So you want to get published: What’s next?
In the AEC industry, securing media attention is no longer a niche endeavor but an essential component of a holistic marketing strategy.
MFPRO+ New Projects | Jul 2, 2024
Miami residential condo tower provides a deeded office unit for every buyer
A new Miami residential condo office tower sweetens the deal for buyers by providing an individual, deeded and furnished office with each condo unit purchased. One Twenty Brickell Residences, a 34-story, 240-unit tower, also offers more than 60,000 sf of exclusive residential amenities.
Student Housing | Jul 1, 2024
Two-tower luxury senior living community features wellness and biophilic elements
A new, two-building, 27-story senior living community in Tysons, Va., emphasizes wellness and biophilic design elements. The Mather, a luxury community for adults aged 62 and older, is situated on a small site surrounded by high-rises.
Contractors | Jul 1, 2024
Nonresidential construction spending slips 0.1% in May but remains elevated
National nonresidential construction spending decreased 0.1% in May, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau. On a seasonally adjusted annualized basis, nonresidential spending totaled $1.21 trillion.
Contractors | Jul 1, 2024
New emergency cooling vest can prevent heat-related deaths on construction sites
A new emergency cooling vest is designed to prevent heat-related deaths without requiring electricity or refrigeration. The lightweight ColdVest is the world’s first portable, Class 1 FDA emergency cooling device that can rapidly lower core body temperatures up to 5 degrees in under 3 minutes.
Smart Buildings | Jul 1, 2024
GSA to invest $80 million on smart building technologies at federal properties
The U.S. General Services Administration (GSA) will invest $80 million from the Inflation Reduction Act (IRA) into smart building technologies within 560 federal buildings. GSA intends to enhance operations through granular controls, expand available reporting with more advanced metering sources, and optimize the operator experience.
Sustainability | Jul 1, 2024
Amazon, JPMorgan Chase among companies collaborating with ILFI to advance carbon verification
Four companies (Amazon, JPMorgan Chase, JLL, and Prologis) are working with the International Living Future Institute to support development of new versions of Zero Carbon Certification.
K-12 Schools | Jul 1, 2024
New guidelines for securing schools and community spaces released by the Door Security and Safety Foundation
The Door Security and Safety Foundation (DSSF), in collaboration with Door and Hardware Institute (DHI), recently released of “Are Your Door Openings Secure?.” The document provides guidelines to equip school administrators, building management personnel, and community leaders with a clear roadmap to create a secure and safe environment.