The general contractor Swinerton has rolled out a new brand identity that reflects the businesses it has added or evolved into over the past several years.
The San Francisco-based company, which is celebrating its 130th anniversary this year, is probably best known as Swinerton Builders, a brand it started using in 2001. But over the past six or seven years, the company has diversified in different directions.
In 2008, it launched Swinerton Renewable Energy, which has grown to become the largest builder of solar power plants in the U.S., with $1.5 billion in revenue last year, and the third-largest in the world.
Swinerton Renewable Energy has served the company as a platform for international growth. Over the past four years, it has built nine solar power plants in Canada, and a 750-MW solar power plant in Mexico.
Within its renewable energy unit, which is based in San Diego, Swinerton launched SOLV in 2012, a division focused on operating and maintaining solar utility plants. SOLV is now the largest company of its kind, managing more than 6 MW of power, and with 150 employees dedicated to that business. Last year, GTM Research and SOLICHAMBA identified SOLV the top service provider in the global operations and maintenance market for the second consecutive year.
Swinerton's new logo shows an architect and contractor pointing “outside the box,” which emphasizes the company's expanding into new businesses and markets. Image: Swinerton
Seeking better profit on work
Swinerton isn’t walking away from general contracting work; far from it. “We’re still a commercial GC at heart,” says Jeff Hoopes, a 34-year company vet who has been its CEO and Chairman since 2013. Under his leadership, Swinerton has expanded its reach beyond the western states by opening offices in Atlanta five years ago, Raleigh two years ago, and Charlotte last fall.
One of Swinerton’s larger current projects is Oceanwide Center, which it’s building in joint venture with the GC Webcor. When completed in 2021, Oceanwide’s two towers in San Francisco Transit Center district will include 265 residential units, a five-story-tall 26,000-sf public square, and a 169-key Waldorf Astoria hotel.
But it’s tough making money as a contractor, Hoopes laments. The industry averages only about 1% of a project’s revenue for contracting fees. “We’re looking at five times that” from the new businesses that Swinerton has moved into, Hoopes says.
So the company has been pulling away from government contracting projects, primarily because Congress has been inconsistent about funding them properly. Conversely, Swinerton is doing more co-investing with developer clients on projects like a 300-unit housing complex in Houston it recently worked on.
Hoopes says his company has also been transitioning into more self-perform work. It has 850 employees in California alone who do drywall. Swinerton designs and builds parking structures. And it wants to get into concrete pouring, and to either start up or purchase an electrical contractor. “We want to control more of every job,” says Hoopes.
Swinerton currently has around 2,000 “craft” workers in the field, along with 1,950 salaried employees, and 500-1,000 who work in the renewable energy business. When asked if, like many other GCs, his company has had trouble finding workers, Hoopes says that trades “want to work for a GC … because we’re employee owned, have good benefits, and offer career opportunities.”
Swinerton is 50% employee owned and 50% management owned. Its status as an ESOP is one of the reasons why Hoopes says he’s more concerned about growing Swinerton’s bottom line than he is about increasing its revenue, which nonetheless hit $4 billion last year and is projected to increase to $4.5 billion in 2018.
Swinerton is still committed to commercial building. One of its major projects is Oceanwide Center in San Francisco. Image: Swinerton
Still exploring new territories
To that end, Swinerton, with 15 offices and 11 practices, is looking at opening offices in New York and Chicago. It is also getting into the business of turning animal waste into energy. In July its plant on 42 acres in Warsaw, N.C., will be fully funded. That plant—which Swinerton owns in partnership with Carbon Cycle Energy—is set up to convert 4,200 tons of solid and liquid biodegradable materials per day to 6,500 dekatherms of biomethane gas. At full capacity, this plant will generate more than 1 billion cubic meters of pipeline-quality gas over the length of its 15-year contract with Duke Energy. That would be enough to power 32,000 houses.
Swinerton also has waste conversion plants in Phoenix and Missouri.
As part of its rebranding, Swinerton has made changes at its philanthropic arm, The Swinerton Foundation, which it started in 2002. The Foundation is transitioning from a private to a public nonprofit organization, and its new focus areas are equitable education, resilient communities, and workplace development.
Related Stories
| Dec 9, 2013
What is life cycle cost optioneering?
Life cycle cost optioneering is a way of assessing alternative design options, analyzing their long-term capital and operational costs to identify those with the lowest price tag, over the entire life cycle.
| Dec 6, 2013
French concert hall includes integrated musical elements [VIDEO]
La Métaphone, a concert hall in Ognies, France, is a 1,980-sm facility with the unique characteristic of being a structural musical instrument. The solar-powered building incorporates musical elements in its walls, which can be played by musicians inside or outside the facility.
| Dec 5, 2013
Exclusive BD+C survey shows reaction to Sandy Hook tragedy
More than 60% of AEC professionals surveyed by BD+C said their firms experienced heightened interest in security measures from school districts they worked with.
| Dec 4, 2013
First look: Dubai's winning bid for World Expo 2020 [slideshow]
Dubai has been chosen as the site of the 2020 World Expo. HOK led the design team that developed the master plan for the Expo, which is expected to draw more than 25 million visitors from October 2020 through April 2021.
| Dec 3, 2013
‘BIM for all’ platform pays off for contractor
Construction giant JE Dunn is saving millions in cost avoidances by implementing a custom, cloud-based BIM/VDC collaboration platform.
| Dec 3, 2013
Historic Daytona International Speedway undergoing $400 million facelift
The Daytona International Speedway is zooming ahead on the largest renovation in the Florida venue’s 54-year history. Improvements include five redesigned guest entrances, an extended grandstand with 101,000 new seats, and more than 60 new trackside suites for corporate entertaining.
| Dec 3, 2013
Creating a healthcare capital project plan: The truth behind the numbers
When setting up a capital project plan, it's one thing to have the data, but quite another to have the knowledge of the process.
| Dec 3, 2013
Architects urge government to reform design-build contracting process
Current federal contracting laws are discouraging talented architects from competing for federal contracts, depriving government and, by inference, taxpayers of the best design expertise available, according to AIA testimony presented today on Capitol Hill.
| Dec 3, 2013
Construction spending hits four-year peak after rare spike in public outlays
An unusual surge in public construction in October pushed total construction spending to its highest level since May 2009 despite a dip in both private residential and nonresidential activity.
| Nov 27, 2013
BIG's 'oil and vinegar' design wins competition for the Museum of the Human Body [slideshow]
The winning submission by Bjarke Ingels Group (BIG) and A+ Architecture mixes urban pavement and parkland in a flowing, organic plan, like oil and vinegar, explains Bjarke Ingels.