Upon entering the third year of the pandemic, Americans are not only more sensitive to germs in public restrooms, they now hold higher standards for the cleanliness, condition and technology used in these shared spaces, according to the annual Healthy Handwashing Survey™ from Bradley Corporation conducted in January.
Despite ongoing Covid outbreaks, most Americans have not been deterred from using public bathrooms. In fact, 41% of Americans report using public restrooms as often as they did before Covid came on the scene. Interestingly, 27% say they use them more now than previously.
![Unclean Restrooms](/sites/default/files/inline-images/Ill-Effects-of-Unclean-Restrooms%20%281%29.jpg)
“Thanks to the pandemic, more people are paying closer attention to various elements in public restrooms – how clean they are, how easy they are to navigate without touching surfaces and how they can be improved,” said Jon Dommisse, vice president of marketing and corporate communication for Bradley Corp., a global manufacturer of commercial restroom equipment.
The survey, which has examined the state of U.S. public restrooms and handwashing habits for 13 years, identified key Covid impacts on how Americans view public restrooms – as well as the businesses and establishments that provide them.
#1 Restroom maintenance gets higher marks
A positive side effect of the virus is that half of the population believes public restrooms are now cleaner and in better condition than before Covid. More men (55%) give a thumbs up to the cleanliness of restrooms compared with women (47%).
“Prior to Covid, upwards of 70% of Americans reported having an unpleasant restroom experience,” Dommisse explained. “Evidently, increased cleaning protocols and stocking of supplies is being observed and appreciated by restroom users.”
Further, 79% think a posted and updated cleaning schedule in a restroom is important. “Signage goes a long way in helping to reassure visitors the facility is taking steps to ensure a clean environment and cares about keeping them safe,” he said.
#2 Unclean restrooms tarnish the overall business
Americans increasingly think poorly of a business when they encounter a messy restroom. In 2022, 51% of Americans say an unpleasant public restroom at a business shows poor management, up from 39% in 2021. Respondents also report that encountering neglected restrooms lowers their opinion of the establishment (43%) and shows the business doesn’t care about its customers (38%).
#3 Americans place high value on touchless restrooms
84% of Americans believe it’s important for public restrooms to be equipped with touchless fixtures and 63% say they are more likely to return to a business that offers no-touch capabilities in its restrooms.
![Touchless Fixtures](/sites/default/files/inline-images/Americans-Want-Touchless-Fixtures%20%282%29.jpg)
“In fact, Americans view touch-free technology as the number one feature that makes them feel safer from germs in restrooms,” Dommisse said. “Touchless features are also Americans’ most requested improvement in restrooms. More cleaning/restocking takes second place.”
Which touchless restroom features are considered most important? Respondents cite faucets, soap dispensers, flushers and restroom entrance doors as their top four.
#4 Consumers spend more money at a business with pleasant restrooms
Americans are willing to put their money behind restroom cleanliness. Almost 60% say they are likely to spend more cash at a business with clean, well-maintained restrooms. Another 58% say when out running errands they’ll take restroom breaks at a business they know has “good” restrooms.
#5 Coronavirus concerns persist, in general
The majority of Americans continue to be in an elevated state of germ consciousness, triggered by the coronavirus. While 89% of the general population felt more aware of germs in April 2020, that number has fallen to 78%. Northeasterners currently have the highest level of germ concerns (86%) while Midwesterners have the lowest level (72%).
“Certain types of facilities cause more trepidation about coming into contact with germs,” Dommisse added. “Specifically, Americans are most concerned about germs in stores (50%), medical facilities (39%), restaurants (34%) and gas stations (28%).”
The annual Healthy Handwashing Survey from Bradley Corp. queried 1,035 American adults Jan. 10-21, 2022, about their handwashing habits, concerns about the coronavirus and flu and their use of public restrooms. Participants were from around the country and were fairly evenly split between men (46%) and women (54%). For more information, visit www.bradleycorp.com/handwashing.
Related Stories
MFPRO+ News | Mar 12, 2024
Multifamily housing starts and permitting activity drop 10% year-over-year
The past year saw over 1.4 million new homes added to the national housing inventory. Despite the 4% growth in units, both the number of new homes under construction and the number of permits dropped year-over-year.
Multifamily Housing | Mar 4, 2024
Single-family rentals continue to grow in BTR communities
Single-family rentals are continuing to grow in built-to-rent communities. Both rent and occupancy growth have been strong in recent months while remaining a financially viable option for renters.
MFPRO+ News | Mar 2, 2024
Job gains boost Yardi Matrix National Rent Forecast for 2024
Multifamily asking rents broke the five-month streak of sequential average declines in January, rising 0.07 percent, shows a new special report from Yardi Matrix.
K-12 Schools | Feb 29, 2024
Average age of U.S. school buildings is just under 50 years
The average age of a main instructional school building in the United States is 49 years, according to a survey by the National Center for Education Statistics (NCES). About 38% of schools were built before 1970. Roughly half of the schools surveyed have undergone a major building renovation or addition.
MFPRO+ Research | Feb 28, 2024
New download: BD+C's 2023 Multifamily Amenities report
New research from Building Design+Construction and Multifamily Pro+ highlights the 127 top amenities that developers, property owners, architects, contractors, and builders are providing in today’s apartment, condominium, student housing, and senior living communities.
MFPRO+ Research | Feb 27, 2024
Most competitive rental markets of early 2024
The U.S. rental market in early 2024 is moderately competitive, with apartments taking an average of 41 days to find tenants, according to the latest RentCafe Market Competitivity Report.
Student Housing | Feb 21, 2024
Student housing preleasing continues to grow at record pace
Student housing preleasing continues to be robust even as rent growth has decelerated, according to the latest Yardi Matrix National Student Housing Report.
Multifamily Housing | Feb 14, 2024
Multifamily rent remains flat at $1,710 in January
The multifamily market was stable at the start of 2024, despite the pressure of a supply boom in some markets, according to the latest Yardi Matrix National Multifamily Report.
Industry Research | Feb 8, 2024
New multifamily development in 2023 exceeded expectations
Despite a problematic financing environment, 2023 multifamily construction starts held up “remarkably well” according to the latest Yardi Matrix report.
Industry Research | Jan 31, 2024
ASID identifies 11 design trends coming in 2024
The Trends Outlook Report by the American Society of Interior Designers (ASID) is the first of a three-part outlook series on interior design. This design trends report demonstrates the importance of connection and authenticity.