With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the near future those restaurants may be undergoing a pretty significant update.
Beginning with 12 pilot locations across the U.S., Canada, and the U.K., customers can see the new design for themselves. The update features a bright color palette, inspired by fresh vegetables, and brings freshly baked bread forward, highlights fresh-prep ingredients, and provides the guest with choice in dining experiences.
“With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customized experience,” says Robyn Novak, Vice President and Creative Managing Director at FRCH.
Photo: Mark Steele.
Some of the highlights include:
- Digital: Self-order kiosks in select locations, digital menu boards, and Apple and Samsung Pay. Separate food preparation and pick-up stations for kiosk, mobile app, and delivery orders create a faster experience for both customers and employees.
- Food: The restaurant design features a veggie display with whole tomatoes, green peppers, onions, and cucumbers that are sliced daily in the restaurant. New bread and cookie displays are visible immediately upon entering the restaurant, as well. Pilot restaurants with the new design will also be testing new menu items, such as pico de gallo, new sauces and gluten-free bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi will update the restaurant for the needs and expectations of 21st century customers.
Photo: Mark Steele.
The 12 pilot locations are Tamarac, Fla.; Orlando, Fla.; Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, Wash.; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.
Photo: Mark Steele.
Photo: Mark Steele.
Related Stories
Giants 400 | Dec 2, 2020
2020 Retail Giants: Top architecture, engineering, and construction firms in the U.S. retail building sector
Gensler, Jacobs, and PCL Construction top BD+C's rankings of the nation's largest retail sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Retail Centers | Nov 17, 2020
The coming automation of retail brick and mortar
The demise of retail brick and mortar is overstated and unwarranted - we see digital transformation offering brick and mortar a path forward for the physical store.
Retail Centers | Nov 12, 2020
Concepts’ flagship takes gallery display approach
The streetwear retailer forges its online and brick-and-mortar presence.
AEC Tech | Nov 12, 2020
The Weekly show: Nvidia's Omniverse, AI for construction scheduling, COVID-19 signage
BD+C editors speak with experts from ALICE Technologies, Build Group, Hastings Architecture, Nvidia, and Woods Bagot on the November 12 episode of "The Weekly." The episode is available for viewing on demand.
Warehouses | Nov 9, 2020
Lowe’s rides ecommerce wave by expanding its distribution and delivery capacities
The retail giant will also open four more bulk warehouses, including a 1.2-million-sf DC in Alabama it is building with Clayco.
Retail Centers | Nov 2, 2020
Chick-fil-A introduces modular building program for rebuilding and remodeling existing restaurants
The first location to use this rebuild style reopens on Oct. 15 near Atlanta.
Adaptive Reuse | Oct 26, 2020
Mall property redevelopments could result in dramatic property value drops
Retail conversions to fulfillment centers, apartments, schools, or medical offices could cut values 60% to 90%.
Retail Centers | Sep 17, 2020
The Weekly show: Breaking the rules of retail, and the Household Model for assisted living facilities
This week on The Weekly, BD+C editors spoke with leaders from CallisonRTKL, MBH Architects, and McMillan Pazdan Smith on three topics: breaking the rules of retail, the Household Model for assisted living facility design, and designing labs to address the coronavirus and future health events.
Airports | Sep 10, 2020
The Weekly show: Curtis Fentress, FAIA, on airport design, and how P3s are keeping university projects alive
The September 10 episode of BD+C's "The Weekly" is available for viewing on demand.
Giants 400 | Aug 28, 2020
2020 Giants 400 Report: Ranking the nation's largest architecture, engineering, and construction firms
The 2020 Giants 400 Report features more than 130 rankings across 25 building sectors and specialty categories.