A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
| Oct 13, 2010
Modern office design accentuates skyline views
Intercontinental|Exchange, a Chicago-based financial firm, hired design/engineering firm Epstein to create a modern, new 31st-floor headquarters.
| Oct 13, 2010
Hospital and clinic join for better patient care
Designed by HGA Architects and Engineers, the two-story Owatonna (Minn.) Hospital, owned by Allina Hospitals and Clinics, connects to a newly expanded clinic owned by Mayo Health System to create a single facility for inpatient and outpatient care.
| Oct 13, 2010
Biloxi’s convention center bigger, better after Katrina
The Mississippi Coast Coliseum and Convention Center in Biloxi is once again open for business following a renovation and expansion necessitated by Hurricane Katrina.
| Oct 13, 2010
Tower commemorates Lewis & Clark’s historic expedition
The $4.8 million Lewis and Clark Confluence Tower in Hartford, Ill., commemorates explorers Meriwether Lewis and William Clark at the point where their trek to the Pacific Ocean began—the confluence of the Mississippi and Missouri Rivers.
| Oct 13, 2010
Maryland replacement hospital expands care, changes name
The new $120 million Meritus Regional Medical Center in Hagerstown, Md., has 267 beds, 17 operating rooms with high-resolution video screens, a special care level II nursery, and an emergency room with 53 treatment rooms, two trauma rooms, and two cardiac rooms.
| Oct 13, 2010
Campus building gives students a taste of the business world
William R. Hough Hall is the new home of the Warrington College of Business Administration at the University of Florida in Gainesville. The $17.6 million, 70,000-sf building gives students access to the latest technology, including a lab that simulates the stock exchange.
| Oct 13, 2010
Science building supports enrollment increases
The new Kluge-Moses Science Building at Piedmont Virginia Community College, in Charlottesville, is part of a campus update designed and managed by the Lukmire Partnership. The 34,000-sf building is designed to be both a focal point of the college and a recruitment mechanism to get more students enrolling in healthcare programs.
| Oct 13, 2010
Cancer hospital plans fifth treatment center
Construction is set to start in December on the new Cancer Treatment Centers of America’s $55 million hospital in Newnan, Ga. The 225,000-sf facility will have 25 universal inpatient beds, two linear accelerator vaults, an HDR/Brachy therapy vault, and a radiology and imaging unit.
| Oct 13, 2010
Apartment complex will offer affordable green housing
Urban Housing Communities, KTGY Group, and the City of Big Bear Lake (Calif.) Improvement Agency are collaborating on The Crossings at Big Bear Lake, the first apartment complex in the city to offer residents affordable, eco-friendly homes. KTGY designed 28 two-bedroom, two-story townhomes and 14 three-bedroom, single-story flats, averaging 1,100 sf each.
| Oct 13, 2010
Residences bring students, faculty together in the Middle East
A new residence complex is in design for United Arab Emirates University in Al Ain, UAE, near Abu Dhabi. Plans for the 120-acre mixed-use development include 710 clustered townhomes and apartments for students and faculty and common areas for community activities.