A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Smart Buildings | Oct 29, 2014
SCAPE’s 'living breakwaters' resiliency development wins 2014 Buckminster Fuller Challenge
New York-based landscape architecture firm SCAPE won the Buckminster Fuller Institute’s 2014 Fuller Challenge, billed as socially responsible design’s highest award.
| Oct 28, 2014
4 keys to mastering 'design thinking' and the iteration process
When using design thinking and iteration, we’ll sometimes spend multiple days iterating idea after idea, heads down, only to realize we still don’t have it right, writes HDR's Amy Lussetto. She offers tips for success with these idea-nurturing tools.
| Oct 28, 2014
Miami accepts more modest plan to renovate its convention center
The city of Miami has awarded an $11 million contract for its on-again, off-again convention center renovation to Denver-based Fentress Architects, which will serve as the design criteria professional on this project.
| Oct 28, 2014
Kean University creates Michael Graves School of Architecture
Winner of the AIA Gold Medal, the National Medal of the Arts, the Topaz Medallion and the Driehaus Prize for Architecture, Graves is best known for his contemporary building designs and prominent public commissions.
| Oct 27, 2014
Davis, Calif., latest city to join race to develop 'innovation hubs'
The city plans to develop two "innovation centers" with a total of seven million sf of commercial space geared for local research and technology companies.
| Oct 27, 2014
Report estimates 1.2 million people experience LEED-certified retail centers daily
The "LEED In Motion: Retail" report includes USGBC’s conceptualization of the future of retail, emphasizing the economic and social benefit of green building for retailers of all sizes and types.
| Oct 27, 2014
Top 10 green building products for 2015
Among the breakthrough products to make BuildingGreen's annual Top-10 Green Building Products list are halogen-free polyiso insulation and a high-flow-rate biofiltration system.
| Oct 27, 2014
Studio Gang Architects designs residential tower with exoskeleton-like exterior for Miami
Jeanne Gang's design reinvents the Florida room with shaded, asymmetrical balconies.
| Oct 26, 2014
New York initiates design competition for upgrading LaGuardia, Kennedy airports
New York Gov. Andrew Cuomo said that the state would open design competitions to fix and upgrade New York City’s aging airports. But financing construction is still unsettled.
| Oct 26, 2014
Study asks: Do green schools improve student performance?
A study by DLR Group and Colorado State University attempts to quantify the student performance benefits of green schools.