A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
Architects | Feb 24, 2016
Is the booming freelance economy a threat to AEC firms?
By shifting the work (and revenue) to freelancers, “platform capitalism” startups have taken considerable market share from traditional businesses.
Multifamily Housing | Feb 2, 2016
10 top bathroom design trends for 2016
Floating vanities, tricked-out showers, and freestanding tubs highlight the top bathroom design trends, according to a survey of kitchen and bath design professionals by the National Kitchen and Bath Association.
High-rise Construction | Feb 2, 2016
This tall tower will lower your heart rate
Matthias Olt, Associate Vice President at CallisonRTKL, discusses new ways to improve individual health and well-being through tower design.
Multifamily Housing | Feb 1, 2016
Top 10 kitchen design trends for 2016
Charging stations, built-in coffeemakers, and pet stations—these are among the top kitchen design trends for the coming year, according to a new survey of kitchen and bath designers by the National Kitchen & Bath Association.
Architects | Jan 28, 2016
25-year-old architect wins competition for World War I memorial in Pershing Park
Joe Weishaar and sculptor Sabin Howard were selected from among five finalists and over 350 entries overall.
Architects | Jan 28, 2016
2015 was a record year for mergers and acquisitions in the AE industry [infographic]
Consulting firm Morrissey Goodale tracked a record 234 sales of U.S.-based A/E firms last year.
Museums | Jan 22, 2016
Canadian Canoe Museum selects Heneghan Peng Architects’ design for new location
The single-story structure is designed for sustainability as well as function.
Office Buildings | Jan 21, 2016
Nike reveals design, first images of planned 3.2 million-sf expansion to its world headquarters
The expansion looks to combine design elements inspired by human movement, speed, and the strength and energy of competition.
Architects | Jan 18, 2016
EHDD’s Monterey Bay Aquarium wins AIA Twenty-five Year Award
The aquarium set new technical standards for the building type, which still influence today, such as the flow-through seawater-based heat pump system, naturalistic exhibitions, and corrosion protection.
| Jan 14, 2016
How to succeed with EIFS: exterior insulation and finish systems
This AIA CES Discovery course discusses the six elements of an EIFS wall assembly; common EIFS failures and how to prevent them; and EIFS and sustainability.