flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Startup PocketCake aims to bring virtual reality simulations to the AEC masses

Startup PocketCake aims to bring virtual reality simulations to the AEC masses

Founded in 2012, the development firm offers custom virtual reality simulations for the price of a typical architectural illustration.


By PocketCake | February 26, 2014

PocketCake is working with some of the nation's top architectural and engineering companies, converting their 3D models into stunning virtual reality simulations using the Oculus Rift.

PocketCake's simulations offer first-person interaction from the comfort of a laptop. You are in the driver's seat. From homes and churches to stadiums and fairgrounds, nothing enhances a client's - or an architect's - conception of a project better than virtual reality.

Instead of an abstract blueprint process, a virtual reality simulation ensures your concepts look exactly as you envisioned them. For a price that's comparable to traditional architectural illustrations, a prospective client can have an immersive 3D experience in which they inhabit real space, walking wherever they like.

BIM technology, once a rarity in the architectural industry, is now mainstream as a majority of buildings are crafted digitally. Virtual reality is the next logical step for BIM. PocketCake can also convert point cloud data into a mesh that's usable in a virtual reality environment.

PocketCake is currently developing a proprietary product called VRSCA (Virtual Reality Simulation Converter Assembly), which will allow architects and engineers to easily navigate up to four people through a virtual space at the same time and host up to 32 viewers remotely.

PocketCake, founded in November 2012, specializes in virtual reality simulations and custom mobile app development.

 


The firm uses the Oculus Rift virtual reality headset to immerse clients in project designs. 

Related Stories

| Apr 5, 2011

Are architects falling behind on BIM?

A study by the National Building Specification arm of RIBA Enterprises showed that 43% of architects and others in the industry had still not heard of BIM, let alone started using it. It also found that of the 13% of respondents who were using BIM only a third thought they would be using it for most of their projects in a year’s time.

| Apr 5, 2011

Top 10 Buildings: Women in Architecture

Making selections of top buildings this week led to a surprising discovery about the representation of women in architecture, writes Tom Mallory, COO and co-founder, OpenBuildings.com. He discovered that finding female-created architecture, when excluding husband/wife teams, is extremely difficult and often the only work he came across was akin to interior design.

| Apr 5, 2011

What do Chengdu, Lagos, and Chicago have in common?

They’re all “world middleweight cities” that are likely to become regional megacities (10 million people) by 2025—along with Dongguan, Guangzhou, Hangzhou, Shenzhen, Tianjin, and Wuhan (China); Kinshasa (Democratic Republic of the Congo); Jakarta (Indonesia); Lahore (Pakistan); and Chennai (India), according to a new report from McKinsey Global Institute: “Urban World: Mapping the economic power of cities”.

| Mar 30, 2011

China's low-carbon future city

In 2005, the Chinese government announced its target to reduce energy consumption per GDP unit by 20% by the year 2010. After a multi-billion investment, that target has been reached. The Chinese Climate Protection Program’s goal to increase energy efficiency, develop renewable energies, and promote energy savings while reducing pollutant emissions and strengthening environmental protection is reflected in the “Future City” by SBA Design.

boombox1
boombox2
native1

More In Category




Resiliency

U.S. is reducing floodplain development in most areas

The perception that the U.S. has not been able to curb development in flood-prone areas is mostly inaccurate, according to new research from climate adaptation experts. A national survey of floodplain development between 2001 and 2019 found that fewer structures were built in floodplains than might be expected if cities were building at random.

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021