flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

Startup PocketCake aims to bring virtual reality simulations to the AEC masses

Startup PocketCake aims to bring virtual reality simulations to the AEC masses

Founded in 2012, the development firm offers custom virtual reality simulations for the price of a typical architectural illustration.


By PocketCake | February 26, 2014

PocketCake is working with some of the nation's top architectural and engineering companies, converting their 3D models into stunning virtual reality simulations using the Oculus Rift.

PocketCake's simulations offer first-person interaction from the comfort of a laptop. You are in the driver's seat. From homes and churches to stadiums and fairgrounds, nothing enhances a client's - or an architect's - conception of a project better than virtual reality.

Instead of an abstract blueprint process, a virtual reality simulation ensures your concepts look exactly as you envisioned them. For a price that's comparable to traditional architectural illustrations, a prospective client can have an immersive 3D experience in which they inhabit real space, walking wherever they like.

BIM technology, once a rarity in the architectural industry, is now mainstream as a majority of buildings are crafted digitally. Virtual reality is the next logical step for BIM. PocketCake can also convert point cloud data into a mesh that's usable in a virtual reality environment.

PocketCake is currently developing a proprietary product called VRSCA (Virtual Reality Simulation Converter Assembly), which will allow architects and engineers to easily navigate up to four people through a virtual space at the same time and host up to 32 viewers remotely.

PocketCake, founded in November 2012, specializes in virtual reality simulations and custom mobile app development.

 


The firm uses the Oculus Rift virtual reality headset to immerse clients in project designs. 

Related Stories

Contractors | Apr 1, 2015

ABC: Nonresidential construction spending flat in February

The Associated Builders and Contractors forecasts a robust nonresidential construction spending recovery in 2015, despite an underwhelming start.

Office Buildings | Apr 1, 2015

IBM's supercomputer Watson finds new home in Manhattan's Silicon Alley

The new headquarters for the former Jeopardy champ was conceived as a showcase for Watson’s capabilities, and as an inspirational workspace for Millennials and idea generators of all ages.

Sponsored | Fire and Life Safety | Apr 1, 2015

Radiant Heat: The Invisible Killer

Where there’s smoke, there’s fire. Where there’s fire, there’s the deadly threat of radiant heat.

Modular Building | Mar 31, 2015

Phoenix apartment complex will be made from recycled shipping containers

The eight-unit complex, called Containers on Grand, was inspired by the need for affordable and sustainable housing near the city's core.

Cultural Facilities | Mar 31, 2015

Pratt Institute to offer first-ever degree in placemaking

As part of its new Urban Placemaking and Management degree, Pratt will offer courses on topics such as "the history and theory of public space" and the "economics of place."

Architects | Mar 30, 2015

Q+A with Arthur Gensler, and advice from his new book

"Designers need to be trained to solve their clients’ problems through design while leading their own firms to become sustainable practices," says Gensler. 

Structural Materials | Mar 30, 2015

12 projects earn structural steel industry's top building award

Calatrava's soaring Innovation Science and Technology Building at Florida Polytechnic University is among the 12 projects honored by the American Institute of Steel Construction in the 2015 IDEAS² awards competition. 

Cultural Facilities | Mar 30, 2015

Designs released for new entertainment center in Lubbock, Texas

Amenities of the facility include a performance venue that seats 2,220, a smaller one that seats 425, a 6,000-sf multipurpose room, and a bistro café.

Multifamily Housing | Mar 27, 2015

Bathroom fixtures get a starchitect makeover by Bjarke Ingels

This Danish starchitect elevates the toilet paper holder (and other bathroom accessories).

Architects | Mar 27, 2015

Illustrator Federico Babina explores architecture as animals

When you pay attention, the Eiffel Tower really does look like a giraffe.

boombox1
boombox2
native1

More In Category

Museums

UT Dallas opens Morphosis-designed Crow Museum of Asian Art

In Richardson, Tex., the University of Texas at Dallas has opened a second location for the Crow Museum of Asian Art—the first of multiple buildings that will be part of a 12-acre cultural district. When completed, the arts and performance complex, called the Edith and Peter O’Donnell Jr. Athenaeum, will include two museums, a performance hall and music building, a grand plaza, and a dedicated parking structure on the Richardson campus.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021