flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Giants 400 | Feb 6, 2023

2022 Telecommunications Facility Sector Giants: Top architecture, engineering, and construction firms in the U.S. telecommunications facility sector

AECOM, Alfa Tech, Kraus-Anderson, and Stantec head BD+C's rankings of the nation's largest telecommunications facility sector architecture, engineering, and construction firms, as reported in the 2022 Giants 400 Report.

Giants 400 | Feb 6, 2023

2022 Religious Sector Giants: Top architecture, engineering, and construction firms in the U.S. religious facility construction sector

HOK, Parkhill, KPFF, Shawmut Design and Construction, and Wiss, Janney, Elstner head BD+C's rankings of the nation's largest religious facility sector architecture, engineering, and construction firms, as reported in the 2022 Giants 400 Report.

Giants 400 | Feb 6, 2023

2022 Justice Facility Sector Giants: Top architecture, engineering, and construction firms in the U.S. justice facility/public safety sector

Stantec, DLR Group, Turner Construction, STO Building Group, AECOM, and Dewberry top BD+C's rankings of the nation's largest architecture, engineering, and construction firms for justice facility/public safety buildings work, including correctional facilities, fire stations, jails, police stations, and prisons, as reported in the 2022 Giants 400 Report.

Giants 400 | Feb 6, 2023

2022 Parking Structure Giants: Top architecture, engineering, and construction firms in the U.S. parking structure sector

Choate Parking Consultants, Walker Consultants, Kimley-Horn, PCL, and Balfour Beatty top BD+C's rankings of the nation's largest parking structure sector architecture, engineering, and construction firms, as reported in the 2022 Giants 400 Report.

Engineers | Feb 6, 2023

Magnusson Klemencic Associates names David E. Eckmann, SE, PE, President

Magnusson Klemencic Associates (MKA) is pleased to announce David E. Eckmann, SE, PE, FAIA, has been named President. Since joining MKA in 2005, Dave has represented MKA on over 160 projects—100 of which he served in a leadership role.  In addition to his new role as President, Dave is the Managing Principal of the firm’s Chicago office and serves on MKA’s board of directors.

Market Data | Feb 6, 2023

Nonresidential construction spending dips 0.5% in December 2022

National nonresidential construction spending decreased by 0.5% in December, according to an Associated Builders and Contractors analysis of data published today by the U.S. Census Bureau. On a seasonally adjusted annualized basis, nonresidential spending totaled $943.5 billion for the month.

Designers | Feb 6, 2023

Gensler’s annual crystal ball positions design at the vanguard of social change

Three “Ms”—mobility, multifamily, and multipurpose—will be common and key drivers of design across many practice areas, according to Gensler’s Design Forecast 2023, based on the international firm’s work in more than 80 countries. The abiding premise of this 189-page report, published by Gensler Research Institute, is that the world is changing radically, and design must respond accordingly with bold new ideas if it’s to impact this transformation of buildings and cities. 

Giants 400 | Feb 3, 2023

Top Workplace/Interior Fitout Architecture, Engineering, and Construction Firms for 2022

Gensler, Interior Architects, AECOM, STO Building Group, and CBRE top the ranking of the nation's largest workplace/interior fitout architecture, engineering, and construction firms, as reported in Building Design+Construction's 2022 Giants 400 Report.

Multifamily Housing | Feb 3, 2023

HUD unveils report to help multifamily housing developers overcome barriers to offsite construction

The U.S. Department of Housing and Urban Development, in partnership with the National Institute of Building Sciences and MOD X, has released the Offsite Construction for Housing: Research Roadmap, a strategic report that presents the key knowledge gaps and research needs to overcome the barriers and challenges to offsite construction.

Steel Buildings | Feb 3, 2023

Top 10 structural steel building projects for 2023

A Mies van der Rohe-designed art and architecture school at Indiana University and Morphosis Architects' Orange County Museum of Art in Costa Mesa, Calif., are among 10 projects to win IDEAS² Awards from the American Institute of Steel Construction. 

boombox1
boombox2
native1

More In Category




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021