flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Higher Education | May 24, 2023

Designing spaces that promote enrollment

Alyson Mandeville, Higher Education Practice Leader, argues that colleges and universities need to shift their business model—with the help of designers.

Mass Timber | May 23, 2023

Luxury farm resort uses CLT framing and geothermal system to boost sustainability

Construction was recently completed on a 325-acre luxury farm resort in Franklin, Tenn., that is dedicated to agricultural innovation and sustainable, productive land use. With sustainability a key goal, The Inn and Spa at Southall was built with cross-laminated and heavy timber, and a geothermal variant refrigerant flow (VRF) heating and cooling system.

Architects | May 23, 2023

DEI initiatives at KAI Enterprises, with Michael Kennedy, Jr. and Gyasi Haynes

Michael Kennedy, Jr. and Gyasi Haynes of KAI Enterprises, St. Louis, describe their firm's effort to create a culture of diversity, equity, and inclusion—and how their own experiences as black men in the design and construction industry shaped that initiative.

Multifamily Housing | May 23, 2023

One out of three office buildings in largest U.S. cities are suitable for residential conversion

Roughly one in three office buildings in the largest U.S. cities are well suited to be converted to multifamily residential properties, according to a study by global real estate firm Avison Young. Some 6,206 buildings across 10 U.S. cities present viable opportunities for conversion to residential use.

Architects | May 23, 2023

Ware Malcomb hires Francisco Perez-Azua as Director, Interior Architecture & Design, in its Miami office

Ware Malcomb hires Francisco Perez-Azua as Director, Interior Architecture & Design, in its Miami office.

K-12 Schools | May 22, 2023

The revival of single-building K-12 schools

Schools that combine grades PK through 12 are suddenly not so uncommon. Education sector experts explain why. 

Architects | May 19, 2023

Snøhetta architects make a bid to unionize the firm's New York studio

Employees at the New York office of architecture firm Snøhetta have filed a petition with the National Labor Relations Board (NLRB) to unionize the studio. Snøhetta employees’ action marks the third time architects at a private-sector architecture studio in the U.S. took that step.

Healthcare Facilities | May 19, 2023

A new behavioral health facility in California targets net zero energy

Shortly before Mental Health Awareness Month in May, development and construction firm Skanska announced the topping out of California’s first behavioral health facility—and the largest in the nation—to target net zero energy. Located in Redwood City, San Mateo County, Calif., the 77,610-sf Cordilleras Health System Replacement Project is slated for completion in late 2024.

Arenas | May 18, 2023

How can we reimagine live sports experiences?

A Gensler survey finds what sports fans' experiences have been like returning to arenas, and their expectations going forward.

Government Buildings | May 18, 2023

GSA launches first biennial construction award program

Today, the U.S. General Services Administration (GSA) announced the new biennial GSA Construction Award program, which is seeking submissions this summer. The program was created to honor outstanding achievements in construction, with a focus on quality and craftsmanship, collaboration and team dynamics, sustainability, innovation, and technology. The first Construction Awards ceremony will take place in 2024. 

boombox1
boombox2
native1

More In Category


Healthcare Facilities

Watch on-demand: Key Trends in the Healthcare Facilities Market for 2024-2025

Join the Building Design+Construction editorial team for this on-demand webinar on key trends, innovations, and opportunities in the $65 billion U.S. healthcare buildings market. A panel of healthcare design and construction experts present their latest projects, trends, innovations, opportunities, and data/research on key healthcare facilities sub-sectors. A 2024-2025 U.S. healthcare facilities market outlook is also presented.



halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021