flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

Multifamily Housing | Jun 14, 2024

AEC inspections are the key to financially viable office to residential adaptive reuse projects

About a year ago our industry was abuzz with an idea that seemed like a one-shot miracle cure for both the shockingly high rate of office vacancies and the worsening housing shortage. The seemingly simple idea of converting empty office buildings to multifamily residential seemed like an easy and elegant solution. However, in the intervening months we’ve seen only a handful of these conversions, despite near universal enthusiasm for the concept. 

Healthcare Facilities | Jun 13, 2024

Top 10 trends in the hospital facilities market

BD+C evaluated more than a dozen of the nation's most prominent hospital construction projects to identify trends that are driving hospital design and construction in the $67 billion healthcare sector. Here’s what we found.

Adaptive Reuse | Jun 13, 2024

4 ways to transform old buildings into modern assets

As cities grow, their office inventories remain largely stagnant. Yet despite changes to the market—including the impact of hybrid work—opportunities still exist. Enter: “Midlife Metamorphosis.”

Affordable Housing | Jun 12, 2024

Studio Libeskind designs 190 affordable housing apartments for seniors

In Brooklyn, New York, the recently opened Atrium at Sumner offers 132,418 sf of affordable housing for seniors. The $132 million project includes 190 apartments—132 of them available to senior households earning below or at 50% of the area median income and 57 units available to formerly homeless seniors. 

Mass Timber | Jun 10, 2024

5 hidden benefits of mass timber design

Mass timber is a materials and design approach that holds immense potential to transform the future of the commercial building industry, as well as our environment. 

Lighting | Jun 10, 2024

LEDs were nearly half of the installed base of lighting products in the U.S. in 2020

Federal government research shows a huge leap in the penetration of LEDs in the lighting market from 2010 to 2020. In 2010 and 2015, LED installations represented 1% and 8% of overall lighting inventory, respectively. 

Industrial Facilities | Jun 8, 2024

8 ways to cool a factory

Whichever way you look at it—from a workplace wellness point of view or from a competing for talent angle—there are good reasons to explore options for climate control in the factory workplace.

Libraries | Jun 7, 2024

7 ways to change 'business as usual': The Theodore Roosevelt Presidential Library

One hundred forty years ago, Theodore Roosevelt had a vision that is being realized today. The Theodore Roosevelt Presidential Library is a cutting-edge example of what’s possible when all seven ambitions are pursued to the fullest from the beginning and integrated into the design at every phase and scale.

Education Facilities | Jun 6, 2024

Studio Gang designs agricultural education center for the New York City Housing Authority

Earlier this month, the City of New York broke ground on the new $18.2 million Marlboro Agricultural Education Center (MAEC) at the New York City Housing Authority’s Marlboro Houses in Brooklyn. In line with the mission of its nonprofit operator, The Campaign Against Hunger, MAEC aims to strengthen food autonomy and security in underserved neighborhoods. MAEC will provide Marlboro Houses with diverse, community-oriented programs.

Office Buildings | Jun 6, 2024

HOK presents neurodiversity research and design guidelines at SXSW 2024

Workplace experts share insights on designing inclusive spaces that cater to diverse sensory processing needs.

boombox1
boombox2
native1

More In Category

Healthcare Facilities

Watch on-demand: Key Trends in the Healthcare Facilities Market for 2024-2025

Join the Building Design+Construction editorial team for this on-demand webinar on key trends, innovations, and opportunities in the $65 billion U.S. healthcare buildings market. A panel of healthcare design and construction experts present their latest projects, trends, innovations, opportunities, and data/research on key healthcare facilities sub-sectors. A 2024-2025 U.S. healthcare facilities market outlook is also presented.




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021