The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
| Jul 19, 2012
Renovation resurgence cuts across sectors
Giants 300 reconstruction sector firms ‘pumping fresh blood in tired spaces.’
| Jul 19, 2012
Rental market pushing service, ‘community’
The Top 25 Giants 300 AEC firms in the Multifamily Sector keep four-legged tenants in mind.
| Jul 19, 2012
AEC firms ready to dive into public projects
But the size of the pool keeps shrinking for the Top 25 AEC firms in the Government Sector.
| Jul 19, 2012
BIM finally starting to pay off for AEC firms
In surveying Giants 300 firms about BIM, we went right for the jugular: Is BIM paying off—through cost savings, higher quality, or client satisfaction? Here’s what they told us.
| Jul 19, 2012
Contractors finally ‘moving off the bottom’
C and CM Agent + PM Giants 300 Firms also taking steps to improve project efficiency.
| Jul 19, 2012
The best states for a construction job
The top anticipated engineering and skilled labor shortages according to a survey of 2,223 construction industry professionals.
| Jul 19, 2012
Suffolk Construction launches subcontractor development series
Professional certificate program to provide core construction management skills to disadvantaged, minority, and women business enterprises.
| Jul 18, 2012
U.S. engineering firms set sail for foreign ports
Other E/EA Giants 300 firms are just dipping their toes into foreign waters, still looking for international business but choosing not to establish additional offices.
| Jul 18, 2012
Architecture giants spreading their wings
A/AE Giants 300 rankings reveal firms branching out globally, merging, adding services.
| Jul 18, 2012
Construction employment stagnates in June
Lack of hiring in construction combined with job growth elsewhere threatens to create skilled-labor gap once contractors are ready to hire again.
