flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Mar 29, 2013

Pearce Brinkley Cease + Lee joins Clark Nexsen

Clark Nexsen, PC, headquartered in Norfolk, Va., has announced that the architecture firm Pearce Brinkley Cease + Lee (PBC+L) of Raleigh and Asheville, NC, has officially joined Clark Nexsen.

| Mar 29, 2013

Cuningham Group acquires NTD's healthcare practice, expands into key markets

The international design firm Cuningham Group Architecture, Inc. has announced that NTD Healthcare has the joined the company in a strategic expansion. A practice of NTD Architecture, NTD Healthcare joins Cuningham Group with three principals: Wayne Hunter, AIA, NCARB, ACHA and Phillip T. Soule, III, AIA, ACHA in San Diego, along with Maha Abou-Haidar, AIA in Phoenix.

| Mar 27, 2013

Small but mighty: Berkeley public library’s net-zero gem

The Building Team for Berkeley, Calif.’s new 9,500-sf West Branch library aims to achieve net-zero—and possibly net-positive—energy performance with the help of clever passive design techniques.

| Mar 27, 2013

RSMeans cost comparisons: college labs, classrooms, residence halls, student unions

Construction market analysts from RSMeans offer construction costs per square foot for four building types across 25 metro markets.

| Mar 26, 2013

Will Google Glass revolutionize the construction process?

An Australian architect is exploring the benefits of augmented reality in the design and construction process.

| Mar 24, 2013

World's tallest data center opens in New York

Sabey Data Center Properties last week celebrated the completion of the first phase of an adaptive reuse project that will transform the 32-story Verizon Building in Manhattan into a data center facility. When the project is completed, it will be the world's tallest data center.

| Mar 22, 2013

8 cool cultural projects in the works

A soaring opera center in Hong Kong and a multi-tower music center in Calgary are among the latest cultural projects.

| Mar 22, 2013

Earn $500 as a DOE proposal reviewer

The DOE'S Building Technologies Office this morning put out a call to the AEC industry for expert reviewers for its new energy-efficiency initiative for small commercial buildings, which make up more than 90% of the commercial building stock.

boombox1
boombox2
native1

More In Category


Urban Planning

The magic of L.A.’s Melrose Mile

Great streets are generally not initially curated or willed into being. Rather, they emerge organically from unintentional synergies of commercial, business, cultural and economic drivers. L.A.’s Melrose Avenue is a prime example. 


Curtain Wall

7 steps to investigating curtain wall leaks

It is common for significant curtain wall leakage to involve multiple variables. Therefore, a comprehensive multi-faceted investigation is required to determine the origin of leakage, according to building enclosure consultants Richard Aeck and John A. Rudisill with Rimkus. 


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021