flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| May 15, 2013

McGuire Engineers welcomes VP and Partner David P. Callan

McGuire Engineers is pleased to announce that David P. Callan, PE, CEM, LEED AP, HBDP has joined the firm as vice president and partner.

| May 15, 2013

Schneider Electric announces Global Xperience Efficiency Events for 2013

Schneider Electric’s Xperience Efficiency series will begin with events in the United States, China, Colombia, Brazil and Russia.

| May 15, 2013

Center for Green Schools, Architecture for Humanity release new tool for green schools

The 70-page guide demystifies the processes of identifying building improvement opportunities and finance and implementation strategies.

| May 14, 2013

Paints and coatings: The latest trends in sustainability

When it comes to durability, a 50-year building design ideally should include 50-year coatings. Many building products consume substantial amounts of energy, water, and petrochemicals during manufacture, but they can make up for it in the operations phase. The same should be expected from architectural coatings.

| May 14, 2013

Advanced turbines generate 6X more energy than conventional models

US-based wind energy company SheerWind just unveiled the INVELOX – a tunnel-based wind turbine that can produce up to 600% more power than traditional wind turbines.

| May 14, 2013

Raymond Clark joins HOK’s Chicago Practice as Management Principal

HOK announced today that Raymond Clark, AIA, LEED AP, has joined its leadership team in Chicago as senior vice president and management principal.

| May 14, 2013

Easy net-zero energy buildings [infographic]

"Be a Zero Hero" infographic educates building industry professionals on ultra energy-efficient structural insulated panel construction

| May 9, 2013

10 high-efficiency plumbing fixtures

From a "no sweat" toilet to a deep-well lavatory, here's a round up of the latest high-efficiency plumbing fixtures.

| May 9, 2013

Post-tornado Greensburg, Kan., leads world in LEED-certified buildings per capita

Six years after a tornado virtually wiped out the town, Greensburg, Kan., is the world's leading community in LEED-certified buildings per capita.

boombox1
boombox2
native1

More In Category



Urban Planning

The magic of L.A.’s Melrose Mile

Great streets are generally not initially curated or willed into being. Rather, they emerge organically from unintentional synergies of commercial, business, cultural and economic drivers. L.A.’s Melrose Avenue is a prime example. 


Curtain Wall

7 steps to investigating curtain wall leaks

It is common for significant curtain wall leakage to involve multiple variables. Therefore, a comprehensive multi-faceted investigation is required to determine the origin of leakage, according to building enclosure consultants Richard Aeck and John A. Rudisill with Rimkus. 

halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021