The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
| Nov 19, 2013
Pediatric design in an adult hospital setting
Freestanding pediatric facilities have operational and physical characteristics that differ from those of adult facilities.
| Nov 19, 2013
Top 10 green building products for 2014
Assa Abloy's power-over-ethernet access-control locks and Schüco's retrofit façade system are among the products to make BuildingGreen Inc.'s annual Top-10 Green Building Products list.
| Nov 18, 2013
USGBC, UL Environment announce joint Environmental Product Declaration
Strategic partnership between U.S. Green Building Council and UL Environment will focus on building materials and product transparency.
| Nov 18, 2013
6 checkpoints when designing a pediatric healthcare unit
As more time and money is devoted to neonatal and pediatric research, evidence-based design is playing an increasingly crucial role in the development of healthcare facilities for children. Here are six important factors AEC firms should consider when designing pediatric healthcare facilities.
| Nov 18, 2013
The builder’s building
Versatility topped Ron Cleveland’s list of priorities when he and his wife decided to construct a new building in Beaumont, Texas, to accommodate the two businesses they jointly own. Cleveland also wanted to create a structure that would serve as an effective marketing tool for his construction firm. An 11,526-sf custom metal office building met both goals.
| Nov 18, 2013
How do construction professionals use social media?
LinkedIn is the social network used by most construction professionals, according to the results of a newly released national survey conducted by the Construction Marketing Association.
| Nov 17, 2013
How to spend your first 15 minutes with a prospect
Every business development person has been there. You’ve finally earned a few minutes to impress a prospect that you’ve been pursuing. This is your opportunity to shine. What do you say?
| Nov 17, 2013
Meet up with the BD+C team at Greenbuild. Drinks are on us!
To all our friends in the AEC industry, you are cordially invited to join the BD+C team at several fun events during the Greenbuild show this week. No RSVP required. Just show up and enjoy.
| Nov 15, 2013
Greenbuild 2013 Report - BD+C Exclusive
The BD+C editorial team brings you this special report on the latest green building trends across nine key market sectors.
| Nov 15, 2013
Halls of ivy keep getting greener and greener
Academic institutions have been testing the limits of energy-conserving technologies, devising new ways to pay for sustainability extras, and extending sustainability to the whole campus.
