flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Feb 5, 2014

M&A activity down in 2013 among architecture, engineering firms: Report

In 2013, consultant Morrissey Goodale observed 168 sales of U.S.-based architecture and engineering (“A/E”) firms – down nearly 7% from the record 180 sales of U.S.-based A/E firms in 2012.

| Feb 5, 2014

BIA Opens Entries for 25th Annual Brick in Architecture Awards

Entries open on February 10 for the Brick Industry Association's (BIA) Brick in Architecture Awards. Celebrating its silver anniversary, BIA's annual honors spotlight outstanding, innovative and sustainable architecture that incorporates clay brick products as the predominant exterior building or paving material. 

| Feb 5, 2014

Multifamily Housing, Green Building, Market Trends, Innovation to be Prime Topics at MBI’s World of Modular

More than 600 developers, contractors, architects, builders, dealers and equipment/service suppliers are expected at the event, slated for March 21-24 in San Antonio, Texas, and hosted by the Modular Building Institute.

| Feb 5, 2014

7 towers that define the 'skinny skyscraper' boom [slideshow]

Recent advancements in structural design, combined with the loosening of density and zoning requirements, has opened the door for the so-called "superslim skyscraper."  

| Feb 4, 2014

World's fifth 'living building' certified at Smith College [slideshow]

The Bechtel Environmental Classroom utilizes solar power, composting toilets, and an energy recovery system, among other sustainable strategies, to meet the rigorous performance requirements of the Living Building Challenge.

| Feb 4, 2014

Must see: Student housing complex made with recycled shipping containers

Architect Christian Salvati's new structure is just the first step in bringing shipping container construction to New Haven, Conn.

| Feb 3, 2014

Gehry wins bid to design Berlin's tallest tower [slideshow]

The architect's "rotating cubes" scheme for the 300-unit residential tower beat out design submissions by eight other prominent firms, including Adjaye Associates and David Chipperfield Architects.

| Jan 31, 2014

Trump Hotel Collections announces luxury hotel for Rio de Janeiro

The 13-story, 171-guestroom Trump Rio will be Trump Hotel Collection’s first property in South America and the only luxury hotel in the neighborhood when it opens in 2016.

| Jan 31, 2014

LEGO, Google partner to develop 3D modeling tool for LEGO structures

The free tool, called Build, allows Chrome users to create virtual 3D structures using any shape and color in the LEGO catalog. 

| Jan 31, 2014

Ultra-modern McDonald's restaurant voted one of world's best new buildings

This McDonald's, which is combined with a fuel station and recreation areas, was awarded the Best Commercial Building of the Year by architecture website ArchDaily.

boombox1
boombox2
native1

More In Category


Construction Costs

Data center construction costs for 2024

Gordian’s data features more than 100 building models, including computer data centers. These localized models allow architects, engineers, and other preconstruction professionals to quickly and accurately create conceptual estimates for future builds. This table shows a five-year view of costs per square foot for one-story computer data centers. 


Sustainability

Grimshaw launches free online tool to help accelerate decarbonization of buildings

Minoro, an online platform to help accelerate the decarbonization of buildings, was recently launched by architecture firm Grimshaw, in collaboration with more than 20 supporting organizations including World Business Council for Sustainable Development (WBCSD), RIBA, Architecture 2030, the World Green Building Council (WorldGBC) and several national Green Building Councils from across the globe.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021