flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Apr 8, 2014

Fire resistive curtain wall helps The Kensington meet property line requirements

The majority of fire rated glazing applications occur inside a building to allow occupants to exit the building safely or provide an area of refuge during a fire. But what happens when the threat of fire comes from the outside? This was the case for The Kensington, a mixed-use residential building in Boston.

| Apr 8, 2014

Understanding value billing vs. conventional billing

Every company is a sum of the value it delivers to its clients. What differs from one company to the next is how that value is delivered and perceived. All too often, it is based solely on the fee you charge.

| Apr 8, 2014

Science, engineering find common ground on the Northeastern University campus [slideshow]

The new Interdisciplinary Science and Engineering Building is designed to maximize potential of serendipitous meetings between researchers.

| Apr 8, 2014

40 Under 40 winners: Meet the contractors

Of the up-and-coming AEC professionals to be named to the class of 2014, nine make their living as contractors.

| Apr 7, 2014

40 Under 40 winners: Meet the architects

Of the up-and-coming AEC professionals to be named 40 Under 40 winners by the editors of Building Design+Construction, 21 make their living in the architecture profession.

| Apr 3, 2014

Security, accountability, and cloud access: Can you really have it all?

I’ve heard countless stories of conversations between project engineers and IT professionals who can’t come to an agreement on the level of security needed to protect their data while making it more accessible—not only externally, but also internally. 

| Apr 2, 2014

The new model of healthcare facility management

A growing number of healthcare organizations are moving to an integrated real estate model in an effort to better manage costs, respond to regulatory requirements, and support changes in patient care delivery.

| Apr 2, 2014

8 tips for avoiding thermal bridges in window applications

Aligning thermal breaks and applying air barriers are among the top design and installation tricks recommended by building enclosure experts.

| Apr 2, 2014

Check out the stunning research facility just named 2014 Lab of the Year [slideshow]

NREL's Energy Systems Integration Facility takes top honors in R&D Magazine's 48th annual lab design awards. 

| Apr 1, 2014

Planned global commerce center breaks ground near Phoenix

When completed, PhoenixMart will be one of the largest single-level trade centers in the U.S. 

boombox1
boombox2
native1

More In Category


Construction Costs

Data center construction costs for 2024

Gordian’s data features more than 100 building models, including computer data centers. These localized models allow architects, engineers, and other preconstruction professionals to quickly and accurately create conceptual estimates for future builds. This table shows a five-year view of costs per square foot for one-story computer data centers. 


Sustainability

Grimshaw launches free online tool to help accelerate decarbonization of buildings

Minoro, an online platform to help accelerate the decarbonization of buildings, was recently launched by architecture firm Grimshaw, in collaboration with more than 20 supporting organizations including World Business Council for Sustainable Development (WBCSD), RIBA, Architecture 2030, the World Green Building Council (WorldGBC) and several national Green Building Councils from across the globe.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021