flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Jun 13, 2014

First look: BIG's spiraling museum for watchmaker Audemars Piguet

The glass-and-steel pavilion's spiral structure acts as a storytelling device for the company's history.

| Jun 12, 2014

Zaha Hadid's 'gravity defying' Issam Fares Institute opens in Beirut

The design builds upon the institute’s mission as a catalyst and connector between AUB, researchers and the global community.

| Jun 12, 2014

Tod Williams Billie Tsien Architects' design selected for new UCSC facility

The planned site is a natural landscape among redwood trees with views over Monterey Bay, a site that the architects have called “one of the most beautiful they have ever worked on.”

| Jun 12, 2014

Austrian university develops 'inflatable' concrete dome method

Constructing a concrete dome is a costly process, but this may change soon. A team from the Vienna University of Technology has developed a method that allows concrete domes to form with the use of air and steel cables instead of expensive, timber supporting structures.

| Jun 11, 2014

David Adjaye’s housing project in Sugar Hill nears completion

A new development in New York's historic Sugar Hill district nears completion, designed to be an icon for the neighborhood's rich history.

| Jun 11, 2014

Bill signing signals approval to revitalize New Orleans’ convention center corridor

A plan to revitalize New Orleans' Convention Center moves forward after Louisiana governor signs bill.

| Jun 11, 2014

5 ways Herman Miller's new office concept rethinks the traditional workplace

Today's technologies allow us to work anywhere. So why come to an office at all? Herman Miller has an answer.

| Jun 11, 2014

Koolhaas’ OMA teams with chemical company to study link between color and economy

Dutch company AkzoNobel is partnering with Rem Koolhaas' firm OMA to study how the application of colorful paints and coatings can affect a city's economic development.

| Jun 11, 2014

Oceanic oases: Two new luxury condominiums under construction in South Beach

Slated for completion in 2015, both the seven-story, 275,141 square-foot One Ocean and six-story, 190,654 square-foot Marea will offer landscapes by Enzo Enea and interiors by Yabu Pushelberg.  

| Jun 11, 2014

Esri’s interactive guide to 2014 World Cup Stadiums

California-based Esri, a supplier of GIS software, created a nifty interactive map that gives viewers a satellite perspective of Brazil’s many new stadiums.

boombox1
boombox2
native1

More In Category


Construction Costs

Data center construction costs for 2024

Gordian’s data features more than 100 building models, including computer data centers. These localized models allow architects, engineers, and other preconstruction professionals to quickly and accurately create conceptual estimates for future builds. This table shows a five-year view of costs per square foot for one-story computer data centers. 


Sustainability

Grimshaw launches free online tool to help accelerate decarbonization of buildings

Minoro, an online platform to help accelerate the decarbonization of buildings, was recently launched by architecture firm Grimshaw, in collaboration with more than 20 supporting organizations including World Business Council for Sustainable Development (WBCSD), RIBA, Architecture 2030, the World Green Building Council (WorldGBC) and several national Green Building Councils from across the globe.


halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021