The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea.
Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.
Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.
Related Stories
| Dec 15, 2014
SHoP Architects plans to turn NY's Seaport District into pedestrianized, mixed-use area
The scheme includes a proposed 500-foot luxury residential tower that would jut out into the harbor, extending the Manhattan grid out into the waterfront.
| Dec 15, 2014
Frank Lloyd Wright School of Architecture launches fundraising campaign for independent incorporation
The Frank Lloyd Wright Foundation announced today that it approved a possible path toward independent incorporation of the Frank Lloyd Wright School of Architecture by raising $2 million before the end of 2015.
| Dec 12, 2014
Dunkin’ Donuts launches certification for green restaurant buildings
The company aims to build 100 new DD Green-certified restaurants by the end of 2016.
| Dec 10, 2014
International Olympic Committee releases first images of new HQ in Switzerland
Designed by 3XN, the new headquarters is located within a park on the shores of Lake Geneva and adjacent to historic Château de Vidy, which has been the iconic home of the IOC.
| Dec 10, 2014
CannonDesign acquires Astorino, forms design-led design-build division
The merger also extends CannonDesign’s presence in the markets Astorino currently serves, namely Pittsburgh and Abu Dhabi.
| Dec 10, 2014
Must see: Babina's latest illustrations cast famous architecture quotes as colorful road signs
Babina has adapted quotes from famous names such as Frank Lloyd Wright, Alvar Aalto, and Mies Van Der Rohe.
| Dec 9, 2014
Steven Holl wins Mumbai City Museum competition with 'solar water' scheme
Steven Holl's design for the new wing features a reflective pool that will generate energy.
| Dec 9, 2014
ABC economist predicts continued construction industry growth in 2015
In his latest report, ABC's Chief Economist Anirban Basu forecasts nonresidential construction spending to expand by roughly 7.5% next year, led by the power, lodging, office, and manufacturing sectors.
| Dec 8, 2014
How brick and mortar enables online retail
According to a shopping preferences study conducted by A.T. Kearney, as many as two-thirds of shoppers go to a physical store before or after making an online purchase, writes Gensler's Jill Nickels.
| Dec 8, 2014
The year’s boldest BIM/VDC themes
High-speed rendering software, custom APIs, virtual reality tools, and BIM workflow tips were among the hottest BIM/VDC topics in 2014.
